Here’s where a website’s design is a problem …

Yes, content is King for websites.
Great content is the magic.

But if your site takes 10 seconds to load, you might not have any visitors 🙂

So, the tech’s gotta be slick.

If your text is on an intricate image, or text is too small, or a hard-to-read font, people won’t read it.

So, it must be readable

For videos, if the audio level is low, choppy, or noisy — well, that’s not gonna work either.

If the site is hard to navigate (confusing menu, too much stuff, unimportant stuff) people will get lost and frustrated.

So yes, content is the most important thing — provided the basics are in order — it’s accessible, easy, clear organization, non-distracting, and fast.

Side note: I’d lump the branding, niche, marketing, and positioning concepts into the content creation process — just calling it a part of content strategy.

Ideal Website = engaging content + friendly design + smoothly leads visitors along your sales process.