How Hosting Can Silently Screw Up Your Coaching Biz

In short, if your website doesn’t run fast, people will leave. Your opt-in list will not grow as fast and people won’t see your offerings or contact you for coaching. Slow website = people go bye-bye. Slow websites are a silent client-killer because most website owners don’t pay attention to it enough.

coaching website speeds

Above is a new coaching website on BlueHosta popular hosting provider I’m testing out. The average speed for the last month was 1932 milliseconds, which is 1.9 seconds, on their very basic plan. Her site very simple with straight text and a few good images (not too large). My wish is to find a host with speeds under one second. But for now, this is pretty good.

When testing speed, bear these in mind:

  • Be sure to test your speed on your mobile device as they often have slower speeds than at home.
  • Be sure to test speeds on different computers as your older one might be the cause of slow pages.
  • Test out your downloadable files, they need to be quick.
  • Test out videos as well, to ensure they run properly.
  • Try it out in a cafe or other travel-like area. They usually have slower speeds but are popular.
  • If your site seems slow, check out other popular sites like FaceBook or Google. If both are slow, it’s a good sign that the issues is not your host. Also, quickly call a friend to see if your site is slow for them. If it’s not, it’s probably your own computer or connection.
  • If your site is slow, try it again an hour later or another day to ensure it’s consistently slow. One-off slow moments can happen for a variety of reasons.
  • Restart your computer or browser and try again. This will ensure it’s not your computer.
  • Check to see if you’re not downloading something else at the same time. If you’re backup is uploading files to your remote location, that could slow things down.
  • If your site is slow, it could be a recent new plugin you added to your site. If you’re savvy with WordPress, try disabling the plugin to see it’s the cause.
  • Update your website software if needed. This often resolves issues as the programmers had already resolved the issue and you just needed to apply the update.

If you’re setting up a new website and want to make sure your speeds are fast be sure to test on your computer/devices and setup an account at Pingdom.com. To get low cost hosting with good speeds (so far), then try BlueHost.

Love your host? Had a good or bad experience? Got fast speeds? I’d love to hear about it. Please share your comments.

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2 Comments

  1. Hey Jeff. Great! Thanks for adding to this discussion.

    Yes, caching, great point to add. And yeah, I’m totally for minimalistic behavior on plugins.

    InMotionHosting speeds? How’s that looking?

    Kenn

  2. Hi Ken,

    The hosting company definitely makes a difference. However, I’ve found that if you test your speeds right after you install WP (before you’ve installed anything), that most hosting company’s are very fast. My speed problems always seem to come in after I install a theme or plugin. Both can have major overhead to a site depending on what they do and how well they are written.

    I test and re-test my sites after each addition to make sure I know what’s going on. Too many updates at one time can make it extremely difficult to identify the culprit.

    I try to build my sites for maximum speed before I install any caching plugins or use any caching services like CloudFlare (Free for basic stuff). If you have a fast site before you add the caching, you usually end up with a very fast site.

    One last thought… try to make sure that you use as few plugins as possible. Try to use a theme that is from a very reputable company that takes performance into account when they build it. Don’t try to have more features than you really need. All of these things add up to slow performance.

    Oh… BTW… I’m running on InMotionHosting. Their customer service has been great. Their servers have been extremely reliable too.

    Jeff