If you struggle to find topics to write about …
As a warm-up exercise, imagine one person who has been a great client, whether paid or not.
Imagine you are right there with him or her. You’re having a good chat over coffee. You are connected and having a magical session.
- What are they thinking?
- What keeps them up at night?
- What are their toughest struggles?
- What do they desperately want in life, work, health, and relationships?
- What’s a typical day like for her?
- What do they value?
Immersing into this person’s world and hearing about their challenges will naturally spark ideas to talk about.
QUICK STORY:
RACHEL WAS STUCK ON BLOGGING
Rachel, a career coach here in New Zealand was struggling to choose a topic for her next blog post. So, I asked her to tell me about one of her best, past clients.
She told me about a person who hated going to work and wanted to find a new, exciting career. The problem was that each morning, this person just hated the act of going to work.
With a little more digging, Rachel came up with these ideas to write about:
- How to not hate your current job while you seek a new one
- How to deal with the morning dread of going to a job you hate
- How to be positive, hopeful, and happy as you make a career transition
Taking the time to think about your ideal/best clients and their struggles helps find ideas to write about.
Trying to come up with a topic “out of the blue” is a bit rough.
Take a good 10 minutes to think about the kinds of people you really want to work with — their situations, struggles, worries, and woes.
Great topics will come to mind.