On the web, things can get stiff, rigid, and too impersonal, especially for business, executive, and leadership coaches. Let me show you some visual design tricks to make your website into a rock star.
Here’s a header for a business coach’s website. It has a great photo. It has a nice font for the tagline. But still, it’s a bit flat and the name of the coach gets swallowed up in the background.
Let’s spruce things up …
1. Enrich the color. Here I’ve lightened and enrichened (more blue) the background color. It’s more electric. More energetic.
2. Make the text pop. I’ve added a darker shadow behind the light text and a lighter shadow around the name to make both pop.
3. Add lighting. I simply added a soft white glow from the bottom left of the image. It comes in at an angle, thus breaking the squared feeling.
4. Add texture. I’ve added a graph paper texture to the background. It helps give a feel. Incidentally, the market we are targeting are architects and engineers.
5. Use a handwriting font. To make things more personal and relaxed I used the font, Nothing You Could Do, a handwriting font. It happens to be free from Google Fonts.
6. Add a heavenly glow. I added a white glow around the head of the coach. Nice.
7. Name yourself after a rock star. Just kidding. But if you do, you can use part of a name as I did below to give the superstar effect. While you’re at it, ditch the title business coach to simplify things. The words won’t help with search engines as it’s “inside” the graphic. Slightly tilt the name to make it more real.
Is your website header looking a bit plain? Take even a few ideas from above and you’ll start to sharpen up your graphics and look the part of a real kick-ass coach.
Got a few ideas of your own? A related thought? I’d love your comments. Just post below.