26 Coaching Website Must-Haves From LinkedIn Chat

My friend, EG Sebastian, runs The Coaches Support Group over at LinkedIn. In a recent discussion, a member named Shenotes (yes, a weird name) asked, “When launching your coaching website, what were some of your MUST haves?

26 Coaching Website Must-Haves from LinkedIn Chat

46 comments later and an hour of compiling, here’s my summary.

The number for each item indicates how many times it was mentioned in the post.

  • A vision for the content, structure (6)
  • A great designer to create your vision (1)
  • A good domain name (1)
  • Good hosting (1)
  • Appearance, eye-catching, nice colors to reflect you (3)
  • Authenticity and integrity, honesty (3)
  • Reflects my personality, style, approach (2)
  • Site must be alive with new content (1)
  • Having ability to admin routine tasks on site (1)
  • An email capture page or opt-in box (5)
  • An autoresponder (1)
  • Clean layout (1)
  • User friendly (1)
  • Shopping carts (1)
  • Fill in forms (1)
  • Website tracking (1)
  • A great bio (1)
  • Great giveaway (4)
  • Client attraction plan / sales conversion plan (6)
  • Search engine optimization (1)
  • Powerful message that talks to audience (4)
  • Creativity (1)
  • Clear, concise mission statement (1)
  • Photos people can relate to (1)
  • Segment the people/audience/ you are targeting (2)
  • Brand strategy (1)

In summary, the top items for a website fall around the strategy and content. Specifically these four:

  1. having a powerful message that attracts,
  2. a plan for bringing people to your site,
  3. getting them onto a list,
  4. and onto buying something (sales conversion).

Learn how to create a powerful website that attracts and engages people and inspires them to contact you for coaching.

The Coaching Site Guide

Yes, the heart and soul of this handy little guide I wrote hits nicely on the things listed above: message, traffic, list-building and buying.

Learn about The Coaching Site Guide here.

Remember, there are heaps of people who are struggling out there and need your coaching support.

Don’t make them wait!

Let me ask you …

Do you really want to hire someone for graphics? What are you finding most vital for your site? What areas can you improve upon? Anything you’d add or remove from this list?

I’d love to hear from you! Comment below.

5 Responses to 26 Coaching Website Must-Haves From LinkedIn Chat

  1. jen ostrich February 13, 2013 at 11:39 pm #

    I feel brand strategy should be #1, knowing who you are as a brand serves as your foundation for which everything else gets built on. I realize these weren’t listed in order of importance but I do think were many people get “off track” with their website is they haven’t done (hard) work upfront to define who they truly are as a brand and what is the experience they want to create for their audience?

  2. Kenn Schroder February 26, 2013 at 12:36 pm #

    Thanks for pointing that out Jen. Brand/marketing/niche … I feel they are all overlapping kind of concepts. But yeah. Great to have that in order.

    Some people are discovering their brand, learning about business and endup doing whatever makes sense to where they are at and what they feel are their next steps. So they can dive into speaking, web marketing, overthinking, learning, etc …

    Yeah, great to know who and what. Great to have you here, and would love to hear your comments.

  3. Angel True April 10, 2013 at 4:15 pm #

    What a great list! Still working on a few of these items though. Thanks for putting this together.

  4. Heidi August 10, 2014 at 11:01 am #

    I’m a relatively new coach just starting out. For me, despite being my brand, I am going to wait until I have worked with more people to see who I attract and can best help before I start to brand. I have a 3 year plan to get really clear on my ideal target market.

    To me, branding comes when you have a lot of clarity and success stories and have determined who you most enjoy working with and who gets the most benefits from your coaching.

    I would like to add to this list, and what I see is the most important, is the BENEFITS. The website it not about me, it is all about what the client is going to get, what benefits they will obtain from my services. All of the content must come from the client’s perspective, and not mine. I can think of a million ways I would love my website to be, for me, but in reality, it’s about my clients and what I have to offer them, what appeals and is attractive to them.

    It’s great to see that the items most mentioned do reflect the client’s needs. The content and value offered are the most important aspects to a website in my opinion.

    • Kenn Schroder August 10, 2014 at 10:19 pm #

      Hey Heidi. I think all we can do is decide on our actions, do them, and learn. ;D

      It takes a little guts to submit yourself to someone else’s program/plan, especially if it feels uncomfortable.

      I know when I did the very difficult task of focusing on a niche, that it was hard to do. However, having taken the leap, it’s a great move to make.

      Again, I think any “move” is good as long as you can learn from it. I suppose any action brings learning.

      BENEFITS … yes!

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