Do you want the best ideas for your About Me page? Great examples, templates and more? Super!
This post is a bit of a living post in that I’m going to tap into the wisdom of various gurus and collect a bunch of About Me Page Ideas, templates, resources and examples.
And so, I welcome your comments, ideas and suggestions. Just post them below.
Why many struggle with their About Me page:
Here are the common reasons many coaches struggle to create their About Me page:
- Writing about ourselves can be tough.
- We don’t know how to show expertise without pointing at credentials.
- We’re not good at telling stories.
- It’s hard to communicate value of our work and benefits.
- It’s hard to keep things clear and concise.
The purpose of your About Me page:
Here are the top things you want your page to accomplish:
- To break the ice with new visitors and warm them up to you.
- To connect with clients using your your story and your mission.
- To tell why clients would benefit from working with you.
- To articulate the essence of what we do, and more interestingly WHY we do it.
Tips and ideas for your About Me page
For tips on making it a great page (it’s one of the most highly visited for coaches), here’s what’s recommended form all over the web:
- Use this page to break the ice with new visitors.
- Help the client to connect with you, your story, and your mission.
- Tell why clients would benefit from working with you.
- Make your page feel natural.
- Aim to create a human connection.
- Have a clear definition of your target audience.
- Know what kind of impression you want to make.
- Make it as personal as possible.
- Talk about what you’re passionate about.
- Write about your career objectives as a coach.
- Avoid copying your LinkedIn profile summary to your About Me page.
- It should be personable so others want to connect with you.
- Write it in first person for better connection.
- Include your qualifications.
- Share your values.
- Use the story format, particularly in writing about qualifications.
- Talk about how you became a coach.
- Make it inspiring.
- Write about what you’re passionate about with my work.
- Share your personal prospective.
- Tell people how you can help them, links to your services.
- Give a sense of what it’s like to work with you.
- Open up and share some deep stuff – but not irrelevant or too deep.
- Tell a story of overcoming a struggle, especially if your clients face the same.
- Share a little about your coaching method.
- Share your philosophies on your area of coaching.
- Give them a next step to take.
What NOT TO DO on your About Me page
Here are the top turn-offs people had:
- Long dialogues with nothing to break it up.
- Talking about yourself too much.
- Making it too perfect makes it feel inauthentic or sales-like.
- Never make it sound like a text book.
About Me Page Examples (I could use more, please post)
- From one of the co-founders of LeadPages, Clay Collins’ About Me page. Very personal with personality.
- I recently rewrote a special kind of About Me page, I call the My Story page. It’s here: Kenn’s Story.
Tips of you target corporate sector
- Avoid coaching style labels like ‘Gestalt’ or ‘Somatic’
- Show qualifications to get through the gatekeepers
- Show professional, technical, corporate, experience especial in the field, industry or sector
- Show real life leadership experience
- Then we’ll put in something about languages spoken if needed
- Educational/training qualifications.
- Show client names
- Expect to make a connection in a discussion
About Me Page Templates and Resources
Here are some articles and resources for your About Me page. Some I haven’t read fully, but look pretty good. If you do consume all of these articles, I urge you to go quick, get the best few ideas, and implement fast 😉
- 10 Rules for Writing a Compelling About Me Page
- Chris Moran wrote a nice post at the LinkedIn Pulse with solid advice, I Sure Hope Your “About Us” Page Is Not About You?