Do you want the best ideas for your About Me page? Great examples, templates and more?
I’m a bit of a LinkedIn groupie and I love to ask questions to get the feedback from the masses. One such question I asked recently was What should you put on your About Me page? And I got a lot of responses, for which I’ve compiled a juicy list down below.
Everyone wants to know Who is the wizard behind the red curtains? And they head to your About Me page with eager curiosity to find out who you are.
It’s one of the most visited pages on a coach’s websites, and it’s the perfect place to make a deep connection with your visitors.
That precious connection is what gets them to follow you, join your list, and call you for coaching.
Why many struggle to write their About Me page
- Writing about ourselves can be tough.
- We don’t know how to show expertise without pointing at credentials.
- We’re not good at telling stories.
- It’s hard to communicate value of our work and benefits.
- It’s hard to keep things clear and concise.
The purpose of your About Me page
- To break the ice with new visitors and warm them up to you.
- To connect with clients using your your story and your mission.
- To tell why clients would benefit from working with you.
- To articulate the essence of what we do, and more interestingly WHY we do it.
Tips and ideas for your About Me page
- Use this page to break the ice with new visitors.
- Help the client to connect with you, your story, and your mission.
- Tell why clients would benefit from working with you.
- Make your page feel natural.
- Aim to create a human connection.
- Have a clear definition of your target audience.
- Know what kind of impression you want to make.
- Make it as personal as possible.
- Talk about what you’re passionate about.
- Write about your career objectives as a coach.
- Avoid copying your LinkedIn profile summary to your About Me page.
- It should be personable so others want to connect with you.
- Write it in first person for better connection.
- Include your qualifications.
- Share your values.
- Use the story format, particularly in writing about qualifications.
- Talk about how you became a coach.
- Make it inspiring.
- Write about what you’re passionate about with my work.
- Share your personal prospective.
- Tell people how you can help them, links to your services.
- Give a sense of what it’s like to work with you.
- Open up and share some deep stuff – but not irrelevant or too deep.
- Tell a story of overcoming a struggle, especially if your clients face the same.
- Share a little about your coaching method.
- Share your philosophies on your area of coaching.
- Give them a next step to take.
What NOT TO DO on your About Me page
Here are the top turn-offs people have expressed in my LinkedIn chats:
- Long dialogues with nothing to break it up.
- Talking about yourself too much.
- Making it too perfect makes it feel inauthentic or sales-like.
- Never make it sound like a text book.
About Me Page Examples
I could use more of these, so don’t be afraid to post your About Me page in the comments.
- From one of the co-founders of LeadPages, Clay Collins’ About Me page. Very personal with personality.
- I recently rewrote a special kind of About Me page, I call the My Story page. It’s here: Kenn’s Story.
Some tips if you target corporate sector
- Avoid coaching style labels like ‘Gestalt’ or ‘Somatic’
- Show qualifications to get through the gatekeepers
- Show professional, technical, corporate, experience especial in the field, industry or sector
- Show real life leadership experience
- Then we’ll put in something about languages spoken if needed
- Educational/training qualifications.
- Show client names
- Expect to make a connection in a discussion
About Me Page Templates and Resources
Here are some articles and resources for your About Me page. Some I haven’t read fully, but look pretty good. If you do consume all of these articles, I urge you to go quick, get the best few ideas, and implement fast 😉
- 10 Rules for Writing a Compelling About Me Page
- Chris Moran wrote a nice post at the LinkedIn Pulse with solid advice, I Sure Hope Your “About Us” Page Is Not About You?