Best About Me Page Ideas and Examples

Do you want the best ideas for your About Me page? Great examples, templates and more? Super!

about me page template and ideas

This post is a bit of a living post in that I’m going to tap into the wisdom of various gurus and collect a bunch of About Me Page Ideas, templates, resources and examples.

And so, I welcome your comments, ideas and suggestions. Just post them below.

Why many struggle with their About Me page:

Here are the common reasons many coaches struggle to create their About Me page:

  • Writing about ourselves can be tough.
  • We don’t know how to show expertise without pointing at credentials.
  • We’re not good at telling stories.
  • It’s hard to communicate value of our work and benefits.
  • It’s hard to keep things clear and concise.

The purpose of your About Me page:

Here are the top things you want your page to accomplish:

  • To break the ice with new visitors and warm them up to you.
  • To connect with clients using your your story and your mission.
  • To tell why clients would benefit from working with you.
  • To articulate the essence of what we do, and more interestingly WHY we do it.

Tips and ideas for your About Me page

For tips on making it a great page (it’s one of the most highly visited for coaches), here’s what’s recommended form all over the web:

  1. Use this page to break the ice with new visitors.
  2. Help the client to connect with you, your story, and your mission.
  3. Tell why clients would benefit from working with you.
  4. Make your page feel natural.
  5. Aim to create a human connection.
  6. Have a clear definition of your target audience.
  7. Know what kind of impression you want to make.
  8. Make it as personal as possible.
  9. Talk about what you’re passionate about.
  10. Write about your career objectives as a coach.
  11. Avoid copying your LinkedIn profile summary to your About Me page.
  12. It should be personable so others want to connect with you.
  13. Write it in first person for better connection.
  14. Include your qualifications.
  15. Share your values.
  16. Use the story format, particularly in writing about qualifications.
  17. Talk about how you became a coach.
  18. Make it inspiring.
  19. Write about what you’re passionate about with my work.
  20. Share your personal prospective.
  21. Tell people how you can help them, links to your services.
  22. Give a sense of what it’s like to work with you.
  23. Open up and share some deep stuff – but not irrelevant or too deep.
  24. Tell a story of overcoming a struggle, especially if your clients face the same.
  25. Share a little about your coaching method.
  26. Share your philosophies on your area of coaching.
  27. Give them a next step to take.

What NOT TO DO on your About Me page

Here are the top turn-offs people had:

  • Long dialogues with nothing to break it up.
  • Talking about yourself too much.
  • Making it too perfect  makes it feel inauthentic or sales-like.
  • Never make it sound like a text book.

About Me Page Examples (I could use more, please post)

Tips of you target corporate sector

  • Avoid coaching style labels like ‘Gestalt’ or ‘Somatic’
  • Show qualifications to get through the gatekeepers
  • Show professional, technical, corporate, experience especial in the field, industry or sector
  • Show real life leadership experience
  • Then we’ll put in something about languages spoken if needed 
  • Educational/training qualifications.
  • Show client names
  • Expect to make a connection in a discussion

About Me Page Templates and Resources

Here are some articles and resources for your About Me page. Some I haven’t read fully, but look pretty good. If you do consume all of these articles, I urge you to go quick, get the best few ideas, and implement fast 😉

What’s your best idea for the About Me page? Got a link to a resource, template or example? Got a link to your Story or About Me page? Just post below.


11 Responses to Best About Me Page Ideas and Examples

  1. Stacy December 4, 2016 at 9:28 am #

    Here’s my about me page: http://truecareerchoice.com/about/about-stacy/

    • Kenn Schroder December 4, 2016 at 4:30 pm #

      Thanks for posting stacy …. I like this “I know what it’s like to wilt under the weight of a stressful, demanding job.” and maybe “wilt and rot” is more like it – it was for me. Love the insights and journey in there. Nice example!

  2. Stephanie Owen, LMFT December 8, 2016 at 3:00 pm #

    Here’s my bio page (scroll to bottom): http://www.motivationalparenting.com/

    • Kenn Schroder December 25, 2016 at 6:01 pm #

      Hey Stephanie … love the simplicity of your site. Love to see some juicy adjectives and/or vivid stories – esp in the bigger font areas.

      • Stephanie Owen December 26, 2016 at 12:49 pm #

        Thanks for taking a look and sharing your thoughts, Kenn. Would you be able to share some examples of “juicy” adjectives? Thanks!

        • Kenn Schroder December 26, 2016 at 3:12 pm #

          If I give you my answers, well then you won’t develop the skills to figure it out ;D

          Plus, I’m not sure who your ideal client is.

          But let’s say I was a parent, 44 years old, later in life, a little wiser than my 21 year old self. And I was your ideal kind of client. And I’m into coaching and a bit more familiar with that whole area of spirituality / leadership / etc.

          Instead of “Guided and Personalized Parenting Coaching” I’d be quite drawn to “Modern Parenting Coaching to Inspire Bright, Resilient, Happy Kids”

          But that’s just me.

          • Stephanie Owen December 26, 2016 at 6:52 pm #

            Interesting take! Agreed – something more “catchy” and descriptive might be more intriguing. Thanks for the insight!

  3. Michelle Cubas December 8, 2016 at 4:47 pm #

    Hi, Kenn,

    Great idea to link back. http://www.MichelleCubas.com.

  4. Suzanne Reilley December 13, 2016 at 11:58 pm #

    I’d love to know what you think! http://www.suzannereilley.com/about-1/

    • Kenn Schroder December 25, 2016 at 6:03 pm #

      Hi Suzanne … love the conversational tone and the story of your student in your page. Visually, I’m a little resistant due to the sea of text … add bolding / bullets and haps a few more visuals.

      People like to snack on websites, not sit for a 7 course meal 😉

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