7 Tips for Finding Great Images on BigStockPhoto for Your Coaching Website

I love using BigStockPhoto for images for my websites, client websites, blogs, ebooks, downloads, etc. They’ve got a huge collection of images, inexpensive and they satisfy all visual image needs. Here are 7 tips for how to find great images for your coaching website.

find great images for coaching website

I’ve also run across a bunch of others sweet paid-for and free stock photos and image sources over the years you may want to check out later along with my favorite 11.

1. BigStock has great images (not just cheesy faces).

Overused images (a woman with a headset and perfect teeth) can be lame. At BigStockPhoto, there are also banner images, landscape images, concept images (search on a word like “concept eternity” to see some creative visuals), silhouettes (shapes of people and things), icons (small images often used for buttons or to help communicate a label) and more.

When doing a search at BigStockPhoto, try adding in words like “silhouette” or “concept” to see what you get. Here’s a search on “concept eternity”.

find great image for coach website using concepts

2. When using images in blogs, tie the image to the blog headline.

Using an image to support the title of your blog is a great move. Keep the connection between image and title simple. Here’s an example where I simply searched on the word “conversation” to find an image. I could have just as easily searched for the word “plug”. I spent all of 20-30 seconds searching for this one. Keep it simple.

finding images for coaching website


3. Don’t overthink it.

In my earlier days of blogging, I would spend over 10 minutes, even up to 30 minutes (getting lost in the activity) seeking a great image – often feeling frustrated that I couldn’t find it and then annoyed at myself for allowing myself to waste so much time. Do not overthink it. Keep it simple, relevant, even humorous. Adding animals like monkeys often helps. Here’s a squirrel with a newspaper. I did a search on “news and animal”.

Yes, this tip says the same thing as tip #2. It’s important.

tip for finding photo for coaching site

4. Go for credits instead of the more costly subscription option.

For most coaches who blog, often that means weekly, you’ll need four images per month. Thus, buying credits (click Plans & Pricing, then scroll down to See All Plans) is the move to make instead of buying a subscription which will cost you much more.


5. For ebooks or downloadable pdfs, one good image will do the trick.

When creating an ebook or other downloadable product, one good image to support the book title works great. Just make sure the image readily reflects the title. Simple. Here are three examples.

finding good image for ebook find images for ebook example of finding good image for ebook


6. Base your website on one good image.

Just like blogs and ebooks, one image can serve as the design basis for your website. For example, you could use a picture of a lime for a health coaching website and simply sample colors from the lime — various greens and yellows. The lime’s surface can serve as a texture used in the background.

If you’re working with women seeking to realize their potential in their life, a good image of a woman transforming and full of live would be great. The third image in the previous tip above is an example of such a woman.

As you can see below, Shaunna’s website colors are based on the food image that sweeps through the banner – the beat root red/browns serving as the main color.

finding an image for coaching website

7. You only need the small version (resolution) for blogs and websites.

When using images for print, you need very high resolutions. When using images on websites, you only need low resolutions – usually the lowest they sell. The below image of the monkey with laptop can be purchased at various sizes. The small size is 650 x 900 pixels (px) is almost as big as my website you’re viewing now (coachingsitesthatwork.com) and will do just fine.

Here, you can see that the small resolution is just 1 credit. At the time of this blog, you’ll pay $1.50 for it if you buy a 25 pack of images for $50, which is a great place to start.

ause low res image for coaching website

The Coaching Site Guide


Great images coupled with compelling copy makes visitors want to contact you for coaching! Learn how to build a website that helps you attract clients while you sleep in The Coaching Site Guide.


Got a great resource for images? If so, share it here and let me know what you like about it.

As you can see, I love BigStockPhoto for finding great images for coaching websites, blogging and creating digital products. Here’s another sweet list of paid-for and free stock photos and image sources I’ve run across over the years.

Do you have any favorite resources or tips to share? Please comment below.

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15 Responses to 7 Tips for Finding Great Images on BigStockPhoto for Your Coaching Website

  1. Jackie March 11, 2014 at 4:13 pm #

    I think I’ve tried all the other image sites, but I’d never heard of Big Stock. I appreciate your tips. Great article!

  2. Dina March 11, 2014 at 9:09 pm #

    Thanks for the tips. A good reminder to use photos to keep the focus.

  3. Ellen Finkelstein March 11, 2014 at 9:29 pm #

    I also use bigstockphoto when I need top-quality images that I can’t find for free, but my1st place to search is inside PowerPoint. Usually, I can find what I need there. If that doesn’t work, I go to StockXch (http://sxc.hu). It’s free and the photos are good but it’s rare to find images with people in them. There are other free sites, too. Today I found a great photo of a handwritten restaurant menu for a blog post on customizing a WordPress menu. But when I can’t find what I need for free, I do go to bigstockphoto.

  4. Sandra March 12, 2014 at 7:06 am #

    I’ve been using Shutterstock, but will check BigStockPhoto too, looks good Kenn 😉

  5. Timna March 16, 2014 at 4:56 pm #

    I was on LinkedIn and I came across your site. I had no idea about obtaining images for free. I am a new blogger, so this information was very interesting and important. I am currently working on developing my coaching business focusing on relationship and intimacy. I will continue to read and stay informed. Thanks for sharing. You have a new follower!

    • Kenn Schroder March 17, 2014 at 11:14 pm #

      Hi TImna … bigstock isn’t free … just inexpensive, easy, and has a wide range of images. Ellen has some ideas above. Great to have you here.

  6. Jeannine Lee March 18, 2014 at 4:37 pm #

    Ken, currently I’m updating all of my published articles and was also looking for some reasonable place to purchase images. I heard about Getty Images that they are providing an option embed images from their website, but the have very limited images to embed. I’m going to check out your given solution. Thanks!

    • Kenn Schroder March 19, 2014 at 11:26 pm #

      You are welcome Jeannine … sweet. Have at it. Great selection, good prices at bigstock. 😉

  7. Kenn Schroder March 25, 2014 at 9:09 pm #

    Let me also add http://www.123rf.com as a possible resource. THough I’ve not checked them out, they look pretty good, low cost too.

  8. Kenn Schroder April 7, 2014 at 4:24 am #

    Patricia Nixon over at our linked in Group (The Coaches Support Group), Virtual Assistant recognized by Forbes, added these ideas …

    Unrestricted Stock http://unrestrictedstock.com/
    Sum All https://sumall.com/free-marketing-images#.Uz66j_ldVIG
    Lime Lane Photography http://limelanephotography.com.au/
    Pixabay http://pixabay.com/
    PicJumbo http://picjumbo.com/
    Unsplash http://unsplash.com/
    MorgueFile http://morguefile.com/
    * FREE IMAGE DIRECTORY https://www.123rf.com/browsefreeimages.php

  9. jen September 13, 2015 at 10:01 am #

    Hi this is an article with links rom the entrepreneur magazine with 14 free stock photo site links


  10. Keller March 22, 2016 at 7:38 pm #

    Great information. thanks

  11. E.G. Sebastian February 6, 2017 at 11:03 am #

    Great tips! Especially the one on “Don’t Over-think it!” – I think we tend to get lost in long loooooooong searches for that perfect photo. It’s better to use that time wisely on growing the biz 🙂

    I’m also a great http://www.Pixabay.com fan – 100% FREE and can use in any way. BUT, can’t always find the best pix for all purposes…

    So I use http://www.canstockphoto.com/ whenever I need something super-cool. Amazing images and prices start at $1.00 – similar to Kenn’s fave.

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