A Tip for New Leads from Your Website

FROM KENN’S DESK …

People don’t buy coaching from your website.

They don’t show up to your site from the ether with a credit card in hand, fall in love with you by reading your website, commit to months of coaching and send thousands of dollars until …

(drum roll please)

… until they have a call with you.

People need to trust you, connect with you, believe you can help and feel there’s a lot of value to gain by having you coach them.

So, don’t put a Paypal button up to sell coaching on your website.

Instead, get people into a call.

There are many smooth ways to do it.

• It could be by inviting them to join your list first — for tips by email or a giveaway or training. Then, later on, offer a free session to your subscribers.
• It could be by following up with people who comment on your blog. 
• It could be by offering a free or even low-cost workshop or webinar. 
• It could simply be an invitation from your website for a discovery call. 

The key is to think about your website as a part of your overall client-attraction strategy — or even call this a stage in the funnel. What mostly matters is that people take steps that lead to a call where you offer coaching to them. 

The better you can reach those with big needs, and the better you at helping them see how helpful coaching would be, the more people will sign up with you. 

Steps. 

Process. 

Own it 😉

Now that I think of it, there’s a chapter in my book on what I call The Strategy Session, which is a way to handle that call. It’s less of a forceful, awkward pitch call and more of an engaging, exciting coaching session — so it’s more natural and quite powerful.

Any big takeaways from this? Please post down below.