Coaching Mini-Sites for Making Money

Blogs and business websites are great for building credibility, getting search engine traffic, and for having a central hub for your coaching business. And when done well, they can be very compelling for getting prospective clients and making money.

However, most coaches don’t do this very well – by far.

Whether you have a great website or a lacking one, you can boost your business with mini-sites.

Mini-sites (similar to micro-sites, squeeze pages, landing pages, sales pages, and slide pages) are small websites, often 1-pagers, that are designed to get visitors to perform one task, such as:

• Getting someone to give you their email address
• Getting someone to buy a product
• Getting someone to sign up for a service (coaching program)

You’ve seen them. They can feel very wordy, a bit salesy, and often long-winded IF you’re NOT the person for whom this page was targeted.

BUT, and a huge BUT, if you are in the target market for this mini-site, then this wordy page will feel very compelling, very motivating, and stir up a lot of emotion in you.

Mini-sites can be very powerful.

In her book, Coaching Millions: Help More People, Make More Money, Live Your Ultimate Lifestyle(affiliate), Milana Leshinsky, a highly successful mentor coach, talks about how she used mini-sites along with various other web strategies to grow her coaching business. This is a great book for coaches looking to make 6-7 figures.

Mini-sites work well due to less distraction – just one action on the page.

However, a mini-site is at the mercy of copy. Without compelling content, they won’t do much.

Some keys to successful mini-sites:

• A headline that literally mesmerizes your visitor.
• Great sales copy. Some basics for sales copy include testimonials, benefit statements, and handling resistance to taking action. To learn more, do a search: how to write a sales page.
• Use longer pages if you’re asking people for money. Shorter for asking for an email address.
• Have only one call to action and spread it through the page so people can easily click when ready.
• Target your mini-site to a specific audience: ex. Real estate investors as opposed to “people who want change.”
• For building a list, be sure to give away juicy freebies.

So, for example, if you’re looking to build a big list of prospective clients, a good move for just about any coach, create a mini-site with a list of reasons why to signup, a gift (audio, video, or ebook), and an easy to access sign-up form.

Should you use mini-sites?

Probably so, but what were your goals again? Don’t want to build a list? Just a few clients on the side? An endless supply that pays well and passive income?