Coaching Website Design Inspiration – 30 Examples to Find Your Visual Vibe
I’ve got over 100, but here are 30 to help you figure out your coaching website’s look and feel.
I suggest enjoying 20-30 minutes on this list and picking your top 2-3 choices to guide the visual vibe of your website (and entire business). Get specific — what feels good, what doesn’t, what your clients would like, and what resonates deeply with your soul 😉
Look at font choices, colors, sizes of things, white space, and all. Do you want bold and modern, or calm and minimalist? And, which brand archetype calls to you?
Like my stuff? Then get on my email list, Website Insights for weekly tips, and check out my PDF book The Coaching Website Guide if you’re going to build or redoing your webite. Make sure you’re “designing to attract” clients.
30 Fave Websites for Design Ideas for Your Coaching Business. Enjoy!
This list is grouped by common brand archetypes among coaches. This doesn’t include all 12, maybe because I’m mostly drawn to these types. So it is 😀 (See my post, 12 Brand Archetypes to Bring Your Coaching Website to Life.)
Enjoy!
The Sage
AKA: The Expert, The Teacher
Seeks truth, values knowledge, educates with clarity.
- Peter Attia MD
Clear authority, research-backed insights, and structured, logical presentation.
Secondary Archetype: Explorer - Amy Porterfield
Teaches clear step-by-step methods for business growth with expertise.
Secondary Archetype: Creator - Orbit Media
Insight-driven content with proven systems and authority in web design.
Secondary Archetype: Ruler - Brendon Burchard
High-performance content structured around teaching, frameworks, and leadership.
Secondary Archetype: Hero - Tammy Lally
Clean, bold site with focus on clarity, transformation, and ownership of results.
Secondary Archetype: Sage - James Clear
Research-backed insights on habit formation delivered with clarity and depth.
Secondary Archetype: Creator - Marie Forleo
Practical advice blended with energy and personal development.
Secondary Archetype: Magician
The Creator
AKA: The Artist, The Designer
Values originality, aesthetics, and self-expression.
- Awaken Studio
Visually striking, artistic layout invites self-expression and identity exploration.
Secondary Archetype: Magician - Lovely Impact
Distinct branding, visual storytelling, and aesthetic emphasis in design work.
Secondary Archetype: Caregiver - Showit
Empowers users to build beautiful, customizable websites with creative freedom.
Secondary Archetype: Magician - Forefathers Group
Highly stylized, bold visual identity that stands out creatively.
Secondary Archetype: Hero - Emily Osmond
Chic, inviting branding and feminine elegance woven through the layout.
Secondary Archetype: Creator - Jessica Hische
Artistic portfolio highlighting refined type and design mastery.
Secondary Archetype: Sage - Behance
Collaborative platform for showcasing creative work.
Secondary Archetype: Everyperson
The Magician
AKA: The Visionary, The Alchemist
Transforms reality, inspires change, and invites growth.
- School of Self Image
Focuses on identity shift and inner transformation through self-image coaching.
Secondary Archetype: Lover - Megan Dalla-Camina
Soulful leadership and deep personal transformation.
Secondary Archetype: Sage - Catherine Caldwell
Grounded site built around clarity, healing, and deep alignment.
Secondary Archetype: Everyperson - Mindvalley
Courses and community for personal growth and transformation.
Secondary Archetype: Sage - Deepak Chopra
Blends spirituality and science for wellness and self-awareness.
Secondary Archetype: Lover
The Hero
AKA: The Achiever, The Warrior
Bold, driven, and focused on strength, results, and mastery.
- BetterUp
Coaching platform promoting excellence and growth.
Secondary Archetype: Sage - Michael Serwa
Confident, elite-positioning with powerful testimonials.
Secondary Archetype: Ruler - Debbie Shadid
Results-forward coaching for women entrepreneurs.
Secondary Archetype: Lover - Tony Robbins
Energetic and empowering with direct, bold messaging.
Secondary Archetype: Ruler - Nike
Dominates through motivation and achievement themes.
Secondary Archetype: Creator
The Lover
AKA: The Romantic, The Charmer
Builds connection through beauty, intimacy, and emotional resonance.
- Julie Solomon
Glamorous brand with vibrant personal connection.
Secondary Archetype: Hero - Jasmine Star
Highly visual brand focused on self-image and visibility.
Secondary Archetype: Ruler - Chanel
Luxury fashion brand exuding timeless beauty and style.
Secondary Archetype: Ruler - Dove
Emphasizes real beauty and self-worth.
Secondary Archetype: Caregiver
The Everyperson
AKA: The Girl/Boy Next Door, The Realist
Relatable, grounded, and inclusive.
- Helen Pritchard
Bold, real-world advice with a direct, relatable tone.
Secondary Archetype: Jester - Rachel Hill
Down-to-earth coaching brand with friendly visuals and clear content.
Secondary Archetype: Creator
Authenticity is a big deal.
Especially with all the AI these days. So, exploring what appeals to you brings uniqueness. Use these examples to shape your design.
For more design, content, and strategy tips, check out my handy PDF called The Coaching Website Guide. Don’t go online without it!