coach website design inspiration

Coaching Website Design Inspiration – 30 Examples to Find Your Visual Vibe

I’ve got over 100, but here are 30 to help you figure out your coaching website’s look and feel.

I suggest enjoying 20-30 minutes on this list and picking your top 2-3 choices to guide the visual vibe of your website (and entire business). Get specific — what feels good, what doesn’t, what your clients would like, and what resonates deeply with your soul 😉

Look at font choices, colors, sizes of things, white space, and all. Do you want bold and modern, or calm and minimalist? And, which brand archetype calls to you?

Like my stuff? Then get on my email list, Website Insights for weekly tips, and check out my PDF book The Coaching Website Guide if you’re going to build or redoing your webite. Make sure you’re “designing to attract” clients.

30 Fave Websites for Design Ideas for Your Coaching Business. Enjoy!

This list is grouped by common brand archetypes among coaches. This doesn’t include all 12, maybe because I’m mostly drawn to these types. So it is 😀 (See my post, 12 Brand Archetypes to Bring Your Coaching Website to Life.)

Enjoy!

The Sage

AKA: The Expert, The Teacher
Seeks truth, values knowledge, educates with clarity.

  1. Peter Attia MD
    Clear authority, research-backed insights, and structured, logical presentation.
    Secondary Archetype: Explorer
  2. Amy Porterfield
    Teaches clear step-by-step methods for business growth with expertise.
    Secondary Archetype: Creator
  3. Orbit Media
    Insight-driven content with proven systems and authority in web design.
    Secondary Archetype: Ruler
  4. Brendon Burchard
    High-performance content structured around teaching, frameworks, and leadership.
    Secondary Archetype: Hero
  5. Tammy Lally
    Clean, bold site with focus on clarity, transformation, and ownership of results.
    Secondary Archetype: Sage
  6. James Clear
    Research-backed insights on habit formation delivered with clarity and depth.
    Secondary Archetype: Creator
  7. Marie Forleo
    Practical advice blended with energy and personal development.
    Secondary Archetype: Magician

The Creator

AKA: The Artist, The Designer
Values originality, aesthetics, and self-expression.

  1. Awaken Studio
    Visually striking, artistic layout invites self-expression and identity exploration.
    Secondary Archetype: Magician
  2. Lovely Impact
    Distinct branding, visual storytelling, and aesthetic emphasis in design work.
    Secondary Archetype: Caregiver
  3. Showit
    Empowers users to build beautiful, customizable websites with creative freedom.
    Secondary Archetype: Magician
  4. Forefathers Group
    Highly stylized, bold visual identity that stands out creatively.
    Secondary Archetype: Hero
  5. Emily Osmond
    Chic, inviting branding and feminine elegance woven through the layout.
    Secondary Archetype: Creator
  6. Jessica Hische
    Artistic portfolio highlighting refined type and design mastery.
    Secondary Archetype: Sage
  7. Behance
    Collaborative platform for showcasing creative work.
    Secondary Archetype: Everyperson

The Magician

AKA: The Visionary, The Alchemist
Transforms reality, inspires change, and invites growth.

  1. School of Self Image
    Focuses on identity shift and inner transformation through self-image coaching.
    Secondary Archetype: Lover
  2. Megan Dalla-Camina
    Soulful leadership and deep personal transformation.
    Secondary Archetype: Sage
  3. Catherine Caldwell
    Grounded site built around clarity, healing, and deep alignment.
    Secondary Archetype: Everyperson
  4. Mindvalley
    Courses and community for personal growth and transformation.
    Secondary Archetype: Sage
  5. Deepak Chopra
    Blends spirituality and science for wellness and self-awareness.
    Secondary Archetype: Lover

The Hero

AKA: The Achiever, The Warrior
Bold, driven, and focused on strength, results, and mastery.

  1. BetterUp
    Coaching platform promoting excellence and growth.
    Secondary Archetype: Sage
  2. Michael Serwa
    Confident, elite-positioning with powerful testimonials.
    Secondary Archetype: Ruler
  3. Debbie Shadid
    Results-forward coaching for women entrepreneurs.
    Secondary Archetype: Lover
  4. Tony Robbins
    Energetic and empowering with direct, bold messaging.
    Secondary Archetype: Ruler
  5. Nike
    Dominates through motivation and achievement themes.
    Secondary Archetype: Creator

The Lover

AKA: The Romantic, The Charmer
Builds connection through beauty, intimacy, and emotional resonance.

  1. Julie Solomon
    Glamorous brand with vibrant personal connection.
    Secondary Archetype: Hero
  2. Jasmine Star
    Highly visual brand focused on self-image and visibility.
    Secondary Archetype: Ruler
  3. Chanel
    Luxury fashion brand exuding timeless beauty and style.
    Secondary Archetype: Ruler
  4. Dove
    Emphasizes real beauty and self-worth.
    Secondary Archetype: Caregiver

The Everyperson

AKA: The Girl/Boy Next Door, The Realist
Relatable, grounded, and inclusive.

  1. Helen Pritchard
    Bold, real-world advice with a direct, relatable tone.
    Secondary Archetype: Jester
  2. Rachel Hill
    Down-to-earth coaching brand with friendly visuals and clear content.
    Secondary Archetype: Creator

Authenticity is a big deal.

Especially with all the AI these days. So, exploring what appeals to you brings uniqueness. Use these examples to shape your design.

For more design, content, and strategy tips, check out my handy PDF called The Coaching Website Guide. Don’t go online without it!

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