Increase Website Visits: 2 Compelling Titles Deconstructed
Something that always fascinated me was how to title things. Titling things well is a huge piece of your marketing because it gets attention and gets your people thinking about their goals – one of your key skills as a coach!
Three of my favorite components of good titles are:
- Mystery Element (5 of this, how to that, secret to)
- Value Element (… to reach this goal, … to eliminate that challenge)
- Uniqueness: Uniqueness (fast, you can do now, free, new, for elephants)
Here is the first of two examples…
— New Program: 10-Week Fat-Shedding w/o Exercise —
Why do I like it?
- It promotes a new program, and I like it when coaches put invitations out to get people engaged
- People love the word “new.”
- States the value: shedding fat
- Mystery element: What’s this program?
- Uniqueness: “w/o exercise” (which is also quite valuable)
It could be better if it used the word “weight loss” because people probably search on the term weight loss more than “fat shedding.”
Though, SPAM blockers might be on the lookout for the phrase, “weight-loss” and prevent this email from getting through.
And the second example is…
— Free: An Audio Interview with Dawn Allen on Removing Blocks to Love —
Likes:
- Mystery – the content in the interview
- Benefit – removing blocks to love -> hence find love
- Uniqueness and value: It’s audio and it’s from the famous love coach
- Free is very powerful. We like free.
(Side note: Dawn does have some audio recordings for women seeking Mr. Right on her home page here: http://www.inspiredheartcoaching.com/)
A great book on titles: Tested Advertising Methods by John Caples and Fred E. Hahn). It got 5 of 5 stars from 58 people on Amazon. You know it’s a winner. This book increased my newsletter open rates from approximately 20% to 80%.
On a side note, when I work with clients, I’m very sensitive to what they title things in their materials. I challenge their titles to help ensure they pack a punch.
As a quick additional tip, if you are struggling to choose a title, for, say an ebook, what you should do is share it with 10 people in your target audience and get their reactions. That should help you decide.
Got a great Blog Entry Title You Love? Wonder if your recent title could be improved. Post it as a comment, and let’s see wutcha got.