Merry New Year … and my biggest learning 2022 …
Being in New Zealand (originally from New York if you didn’t know), it’s odd to see Santa in Speedos for summer Christmases.
😀
Reflecting on 2022 I ask, What’s the biggest thing I can share with all of y’all to further your websites, traffic, and new client leads?
It’s this …
There’s so much marketing out there, it’s dizzying.
I’ve tried many of them, and always pull back to what’s worked best “for me.”
I’ve worked with coaches to help them get out there, and then refine their processes to the core that works.
It mattered more that you PICKED ONE.
It mattered less which one.
Hindsight shows that all efforts yielded some results. Whether they were stellar or subpar, something is gonna happen.
A Few Tips to Find Your Visibility Approach …
Tip #1. GRAB THE LOW-HANGING FRUIT
Regularly follow up with potential clients from “all around you” (friends, family, social platforms, groups, connections, past clients, people you meet, etc).
They are familiar with you and that goes a long way. Asking about their goals and dreams can quickly lead to them asking about working with you.
Yes, we’d all love clients ready to go with cash in hand lining up outside our doors. But until that day comes, take it upon yourself to follow up with everyone.
In my book, I wrote about the Cold-Warm-Hot approach to help you get over some of the clumsiness and resistance to the whole *gulp* sales thing.
Tip #2. MAKE A LONGER-TERM GAME PLAN TO GET VISIBLE
This can be done in many ways — growing an email list, publishing blogs, running ads, hosting a podcast, connecting with influencers, and more.
But you’ll need to stick to it to see if “you” can get it to work. Likely you’ll get some results and then need to improve it.
Sure, get some guidance about your chosen strategy and jump up the learning curve from those who have gone before. Then make it yours.
Tip #3. GET CLEAR ABOUT YOUR SO-CALLED FUNNEL
Clients want to know, like, and trust you as a coach before they’ll reach out and hire you.
Keep this “customer journey” simple with good content, so that it’s simple and logical for the person going through it.
Make it easy enough for you to create and track so you can confirm it’s working with some basic numbers.
While it’s mostly about the stuff inside your website, I couldn’t help but talk about the stuff outside — traffic, visibility, and *gulp* selling coaching, in The Coaching Website Guide.
A FEW QUICK EXAMPLES
- Ads —> free webinar —> phone call with a coach.
- Articles —> join email list —> get free session invitation.
- Add friend/connection —> send cold solicitation message —> book a call.
I don’t really go for that last one.
SO MERRY NEW YEAR!
Think about your resources, strengths, and skills to form your approach, especially if you find all the marketing out there overwhelming.