Which of these titles would you click on?
1. You Must Work Hard
2. Five Habits for Succeeding as a Coach
3. Quintessential Applications
All of these titles lead to the same article that talks of lessons from a coach’s journey. Yet one of them will do the best in marketing.
- Which is most enticing?
- Why is it so?
- Why are the others not so good?
I wrote about how to use mystery and value in your blog titles and email subject lines so that your writing can engage more people — and without being cheeky or fake (I know what you might be thinking!)