To improve Anita Kozlowski’s coaching website for engaging visitors quickly, here are before-and-after images along with my suggested tweak.
If you want me to review your coaching website, then add it to this discussion at Coaches Support Group on LinkedIn.
If you’d rather not wait, then schedule some quality time with me here and we’ll find high-impact yet easy-to-do enhancements to improve your website for client-attraction.
Before image …
Here’s my tweak to improve it …
I like the vibrant images and sense of energy I feel at your site.
But, I struggle to know WHY I should be there.
The words I see are power, take action and change lives which are good, but not enough to engage me. I need more.
I need to feel a personal reason as to WHY I should be here.
Two suggestions: (1) Get more specific with your words and focus on challenges and benefits or (2) get a video up front and center and big so I can hear your message.
I’m assuming NLP training is not your main offer, but 1-1 coaching is. If so, I’d get rid of the sliding images and focus on the individual who is lacking power.