Below are my ten best coaching domain name tips with lots of examples so you can choose a winner for your coaching business.
These days, it can be tough to find the perfect one, because:
- so many good ones are already taken
- it’s easy to overthink it, and your head explodes
- you might fear choosing a bad one
But don’t worry, if you pay heed to these 10 tips below, you’ll be in good hands. Let’s get you a coaching domain name you can confidently embrace. 😉
Thinking cap “ON.”
Catchy Coaching Domain Name for Your Coaching Business
Something to know before diving into coaching domain names …
Be sure to register your domain name and buy hosting from the same provider. Doing so will reduce tech headaches with domain pointers and email. I’m big on avoiding time-wasting hassles. If your name is elsewhere, like at GoDaddy, transfer it when you build your website.
My hosting choice is BlueHost.com. I’ve changed hosts once in 20 years. BlueHost is pretty good, focused on WordPress, low cost, runs fast, and rarely has issues. For me, hosting should simply work and not be something I think much about.
OK, let’s dive in and find you a super-duper domain name …
Key #1. Get a Coaching Domain Name That YOUR CLIENTS Like
You’ll hear me say it like a broken record, “your website is all about the client.“
And so, the first key to a great coaching domain name is that it appeals to your best kinds of clients.
Spend a little time thinking about that lucky guy or gal (called a persona among usability geeks) and what they are after. What are their goals, desires, wishes?
Can you work out a domain name idea that speaks to those interests?
If needed, gather a few domain name ideas and run them by a few great past clients or would-be-great potential clients.
Key #2. Make Sure Your Domain Name is Easy to Read
Online, we love it when things are easy, and hate it when they are difficult.
If we struggle to read your domain name, it’s a minus. And, the more minuses people have with your website, the faster they leave.
So make sure it’s effortless to read.
How I came up with CoachingSitesThatWork.com
This was my makeshift office atop a maid’s quarter in Paris, my work-while-traveling adventure. Trés Bien!
It was a year or two after I got coachingsitesthatwork.com to make my coach-focused web design services official.
I had gone crazy trying to come up with the name — my head blew up. When all the king’s horses and all the king’s men pieced me back together, I gave up trying and asked a bunch of coaches to choose a domain name for me.
If you can’t decide, let someone else choose for you! 😉
Are you hoping for a coaching business to give you massive lifestyle output — like time flexibility, location independence (travel, visit, live anywhere at any time), income, and work with choice clients on exciting projects? With the web, some savvy, and a little guts, you can do it too!
Key #3. Go for a Shorter Domain Name
Simpler words are easier to remember, spell, and share. That’s important for getting your business out there.
A domain name like www.CoachJohn.com is infinitely better than www.JohnStephensonsBusinessCoachingandConsultingFirmLLC.com.
Every day that goes by, shorter domain names get snatched up. So, try adding a word to solve the problem.
For example, if CoachJohn.com is taken, you can try SuccessCoachJohn.com or BusinessSuccessWithJohn.com.
Key #4. Find a Domain Name That’s Easy to Remember
How many times have you tried to recall a website’s name and forgot it? Often, I bet. The easier your website is to remember, the more likely people will visit it and tell others about it.
Which of these look easier to recall later on:
How about these?
While shorter ones are less likely to be available, the easier you make it for folks to recall, the better.
Key #5. Get a Name That’s Easy to Spell
Some domain names are easy to read and understand, but challenging to spell.
For example, CounsellorJeannetteGreene.com sounds simple when spoken, but you can forget about spelling that one correctly. ;P
Were there two Ls? Two Ns or one? Did it end with an E or not? Gah!!!
If you have a difficult-to-spell name and want to use it, then get the misspellings as well. For example, I’d get coachkenn.com (two n’s) as my domain name along with coachken.com (one n).
More domain name tips (and learn about website strategy) in The Coaching Website Guide.
Key #6. Choose a Coaching Domain Name That Expresses a Benefit
Remember, your clients want good things for their lives, their work, and their relationships. If your domain name can tickle their fancies, you’ll get them to visit.
Can you see how www.OvercomeLifeObstacles.com and HealthTipsforComputerGeeks.com imply benefits?
Thus, one good move is to highlight benefits to your clients in your domain name. This is certainly easier to do if you have a tight niche.
Key #7. Find a Domain Name That Says What You Do
While your domain name may not express a benefit, another smart approach is for it to tell/inform/show clients what you do through it — like “coach,” “coaching,” or more loosely “guide,” “advisor,” “supporter.”
For example, www.BusinessCoachJane.com or SelfcareWithJen.com would work.
If you can work in some benefits, that’ll help like www.BizSuccessCoachJane.com or VibrantHealthWithJen.com would work.
Key #8. Be Sure Your Domain Name is Available
Don’t get too excited as ideas pop into mind because many of the good ones are gone. Instead, quickly check your ideas using GoDaddy.com. Then, when you’re ready to buy, get both the name and hosting over at BlueHost.com if you’re building on WordPress.
If your name is taken, try little creative tweaking with a word or two.
For example, since www.SuccessCoach.com is taken, try www.YourSuccessCoach.com or SuccessCoachAdam.com or even SucceedWithAdam.com.
Key #9. Go for a .com Domain Name
Go for a domain name that ends in “.com” because that’s what people expect and automatically type in.
Avoid a .net, .org, .co, or any other extension because they look weird. And again, strange, odd, and confusing cause hesitation and distrust in visitors.
If you can’t find one, consider using your country’s extension like JanBavea.com.au who coaches people in Australia.
It may take a little brainstorming, true.
Key #10. Add Keywords, If Easy
It will be tough enough to find a name that’s simple, appealing, and available. Trying to get keywords in your domain name may help a little with search engine rankings, but at cost.
There’s a good chance, especially if you’re no wordsmith, that your domain name will become very long, confusing to read, and harder to remember.
Getting good traffic from search engines isn’t highly dependent on keywords in your domain name. If it were, then it would be too easy to abuse.
Instead, top positions in search results come from worthy, hard-earned efforts like great content, quality inbound links, user-friendly design, and more.
So, don’t sweat the keywords.
After weeks of mental overdrive, sleepless nights, and excessive worry, I was able to arrive at my domain name, which has a little keyword action in it.
My domain name is CoachingSitesThatWork.com. It has a few things going for it including:
- coach, site, which are keywords related to what I do as a website designer who works with coaches
- it speaks to a benefit “that work” as many coaches websites don’t work
- it’s simple and easy enough to understand and spell
- sadly, it’s not very easy to remember as people think of “coaching websites,” which is already taken as a domain
In work with a client of mine, we came up with TheSuccessfulBuilder.com and did not go with BusinessCoachingForBuilders.com because it was longer and clumsier to spell, remember and use, even though it does have more keywords in it.
So, if you can smoothly work keywords into your domain name without making a mess, then go for it.
For many coaches, new in business and not likely to use SEO as their marketing method of choice, worrying about keywords will likely cause time-wasting mayhem.
Examples of Good Coaching Domain Names
Both www.LawBizMastery.com and www.AttorneyBusinessSpecialist.com are excellent because they express a benefit and tell what you do. I prefer the shorter one because it’s easier to remember and spell.
www.InTheBusinessOfLife.com is good because it says what the website is about. It speaks to its target audience: business executives who want to improve their personal lives.
www.GetReadyToLead.com is excellent because it speaks to those who wish to become a better leader. It’s also easy to recall and spell. Nice!
www.EbookCoach.com – It obviously says what the website is about. However, this domain has been taken for a long time. EbookCoachBrian.com could work as well as WritingCoachJohn.com.
www.PeaceLoveAndJoyWithGrace.com – This would be a bit long, but it is quite clear. I’d be OK with it, especially if Grace were working with women who had a lot of pain, suffering, and negativity in their lives.
www.LifeCoachJohn.com – This is great because it’s easy to remember, spell, and pass on to others. It also indicates what John does.
www.PermanentFatLoss.com – For a health coach targeting people who struggle to lose weight and keep it off, this domain name is excellent. Though, it’s long been taken. www.PermanentFatLossWithJim.com would work.
www.NaturallyLeanAndHealthy.com is probably available and would be suitable for a health coach who also a fitness coach.
www.JaneSmithCoaching.com – This is a superb choice because it’s likely available, tells what the site is about, and is super simple to say, spell, and remember.
More stuff to help …
- More examples here: Find the Perfect Domain Name and Setup WordPress.
- GoDaddy.com is the domain name registration powerhouse on the market. Use them as a tool for searching for available domain names and buying in bulk — or if you want to get your name now and aren’t going to build for a long while.
- If building on WordPress, I suggest registering your domain name and purchasing hosting over at BlueHost (get the plan on the homepage). Use this video to help, How to Set Up Your Coaching Website on WordPress.
- More domain name tips (and content strategy) in The Coaching Website Guide.
A few questions for you …
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