Pondering coaching domain name

10 Keys to a Catchy Coaching Domain Name

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Below are my ten best coaching domain name tips with lots of examples so you can find a winner for your coaching business.

These days, it can be tough to find the perfect one, because:

  • so many good ones are already taken
  • it’s easy to overthink it, and your head explodes
  • you might fear choosing a bad one

But don’t worry, if you pay heed to these 10 tips below, you’ll be in good hands. Let’s get you a coaching domain name you can confidently embrace. 😉

Thinking cap ON.

Catchy Coaching Domain Name for Your Coaching Business

Something to know before diving into coaching domain names …

Be sure to register your domain name and buy hosting from the same provider. Doing so will reduce tech headaches with nameserver settings and get your email going. I’m big on avoiding time-wasting hassles. If your domain name is registered elsewhere, like at GoDaddy, then I suggest transferring it to your new host when it’s time to build.

My hosting provider of choice is BlueHost.com. I’ve changed host companies once in 20 years. BlueHost is pretty good, focused on WordPress, low cost, runs fast, and I’ve rarely has issues. For me, hosting services should simply work, not cost much, and definitely not be something I need to think much about.

Here’s a YouTube video to get your domain name, hosting, and WordPress going: How to Set Up Your Coaching Website on WordPress. This is the self-hosted kind of setup.

OK, let’s dive in and find you a super-duper coaching domain name …

Key #1. Get a Coaching Domain Name That YOUR CLIENTS Like

You’ll hear me say it like a broken record, “your website is all about the client.

And so, the first key to a great coaching domain name is that it appeals to your best kinds of clients.

Spend a little time thinking about that lucky guy or gal (called a persona among usability geeks) and what they are after. What are their goals, desires, wishes?

Can you work out a domain name idea that speaks to those interests?

If needed, gather a few domain name ideas and run them by a few great past clients or would-be-great potential clients.

Key #2. Make Sure Your Domain Name is Easy to Read

Online, we love it when things are easy, and hate it when they are difficult.

If we struggle to read your domain name, it’s a minus. And, the more minuses people have with your website, the faster they leave.

So make sure it’s effortless to read.

How I came up with CoachingSitesThatWork.com

paris office and neighborhood

Paris Design Studios 2008

Minimal but essential biz ops for maximal travelability.

This was my makeshift office atop a maid’s quarter in Paris, my work-while-traveling adventure. Trés Bien!

It was a year or two after I got coachingsitesthatwork.com to make my coach-focused web design services official.

I had gone crazy trying to come up with the name — my head blew up. When all the king’s horses and all the king’s men pieced me back together, I gave up trying and asked a bunch of coaches to choose a domain name for me.

If you can’t decide, let your clients choose for you! 😉

Are you hoping for a coaching business to give you massive lifestyle output — like time flexibility, location independence (travel, visit, live anywhere at any time), income, and work with choice clients on exciting projects? With the web, some savvy, and a little guts, you can do it too!

Key #3. Go for a Shorter Domain Name

Simpler words are easier to remember, spell, and share. That’s great for marketing!

A domain name like www.CoachJohn.com is infinitely better than www.JohnStephensonsBusinessCoachingandConsultingFirmLLC.com.

Since shorter domain names get snatched up first, try adding a word if your idea isn’t available.

For example, if CoachJohn.com is taken, try SuccessCoachJohn.com or BusinessSuccessWithJohn.com.

Key #4. Find a Domain Name That’s Easy to Remember

How many times have you tried to recall a website’s name later on and forgotten it? Often, I bet.The easier your website is to remember, the more likely people will visit it and tell others about it.

Which of these two will be easier to recall later on:

  1. DreamInspireTransform.com
  2. TransformYourLife.com

Which of these?

  1. CoachingWithKathrynn.com
  2. LifeCoachKate.com

Make it easy to remember.

Key #5. Get a Name That’s Easy to Spell

Some domain names are easy to read and understand, but challenging to spell.

For example, CounsellorJeannetteGreene.com sounds simple when spoken, but good luck spelling that correctly.

If you have a difficult-to-spell name and want to use it, then purchase the misspellings as well and redirect them to the correct domain name.

For example, my name is Kenn Schroder. It’s misspelled often with one ‘n’ and often an added ‘e’ in the last name, like this Ken Schroeder. Thus, I would need to buy four domain names:

  • KennSchroder.com (correct)
  • KenSchroder.com (first name misspelling)
  • KennSchroeder.com (last name misspelling)
  • KenSchroeder.com (first and last name misspelling)

But, I’m not promoting anything via my personal name as a domain name. So, I don’t own those mistakes.

If you’re finding these tips handy, then I think you’ll love The Coaching Website Guide, which is full of info for a credible, professional website that attracts clients.

Key #6. Choose a Coaching Domain Name That Expresses a Benefit

Remember, your clients want good things for their lives, their work, and their relationships. If your domain name can tickle their fancies, they’ll be happy to visit you.

Can you see how www.OvercomeLifeObstacles.com and HealthTipsforComputerGeeks.com imply benefits?

Try listing out a bunch of benefits that your coaching can bring to clients, and find one good word to mix into your domain name.

People love benefits ;D

Key #7. Find a Domain Name That Says What You Do

If your domain name doesn’t have a benefit, another smart approach is to use a word that says what you do, like coach or coaching — or more loosely guide, advisor, supporter.

A few examples:

  • www.ADHDSupport.com.au – Jan helps people with ADHD
  • www.BusinessCoachJane.com obviously offers business coaching
  • www.SelfcareWithSue.com which tells what Jen helps with

A great tool for finding the right words is OneLook.com, which is a dictionary search tool.

Key #8. Be Sure Your Domain Name is Available

When great ideas pop into your mind, quickly check to see if they are available using GoDaddy.com.

You can buy the name right away to reserve it, but if you’re ready to build now, then I suggest getting both the name and hosting over at BlueHost.com if you’re building on WordPress.

If it is taken, then it’s time for word-smithing using the keys on this page.

For example, since www.SuccessCoach.com is taken, try www.YourSuccessCoach.com or www.SuccessCoachAdam.com or even www.SucceedWithAdam.com.

Key #9. Go for a .com Domain Name

Go for a domain name that ends in “.com” because that’s what people expect and automatically type in.

Avoid a .net, .org, .co, or any other extension because they look weird. And again, strange, odd, and confusing cause hesitation and distrust in visitors.

If finding a good .com is proving impossible, I’m ok with non-.com extensions (that’s what the ending is called) like .coach, .works, .life because I think this aspect will matter less as technology gets better at giving us what we want with less effort.

For example, Leader.Works is Kevin Kissinger’s leadership coaching website.

Also, use your country’s extension like JanBavea.com. if you are aiming for local clients. It’s good for relevance and thus searches rankings.

Key #10. Add Keywords, If Easy

It will be tough enough to find a name that’s simple, appealing, and available. Trying to get keywords in your domain name may help a little with search engine rankings, but at cost.

There’s a good chance, especially if you’re no wordsmith, that your domain name will become very long, confusing to read, and harder to remember.

Getting good traffic from search engines isn’t highly dependent on keywords in your domain name. If it were, then it would be too easy to abuse.

Instead, top positions in search results come from worthy, hard-earned efforts like great content, quality inbound links, user-friendly design, and more.

So, don’t sweat the keywords.

After weeks of mental overdrive, sleepless nights, and excessive worry, I was able to arrive at my domain name, which has a little keyword action in it.

My domain name is CoachingSitesThatWork.com. It has a few things going for it including:

  • coach, site, which are keywords related to what I do as a website designer who works with coaches
  • it speaks to a benefit “that work” as many coaches websites don’t work
  • it’s simple and easy enough to understand and spell
  • sadly, it’s not very easy to remember as people think of “coaching websites,” which is already taken as a domain

In work with a client of mine, we came up with TheSuccessfulBuilder.com and did not go with BusinessCoachingForBuilders.com because it was longer and clumsier to spell, remember and use, even though it does have more keywords in it.

So, if you can smoothly work keywords into your domain name without making a mess, then go for it.

For many coaches, new in business and not likely to use SEO as their marketing method of choice, worrying about keywords will likely cause time-wasting mayhem.

Examples of Good Coaching Domain Names

Both www.LawBizMastery.com and www.AttorneyBusinessSpecialist.com are excellent because they express a benefit and tell what you do. I prefer the shorter one because it’s easier to remember and spell.

www.InTheBusinessOfLife.com is good because it says what the website is about. It speaks to its target audience: business executives who want to improve their personal lives.

www.GetReadyToLead.com is excellent because it speaks to those who wish to become better leaders. It’s also easy to recall and spell. Nice!

www.EbookCoach.com – It obviously says what the website is about. However, this domain has been taken for a long time. EbookCoachBrian.com could work as well as WritingCoachJohn.com.

www.PeaceLoveAndJoyWithGrace.com – This would be a bit long, but it is quite clear. I’d be OK with it, especially if Grace were working with women who had a lot of pain, suffering, and negativity in their lives.

www.LifeCoachJohn.com – This is great because it’s easy to remember, spell, and pass on to others. It also indicates what John does.

www.PermanentFatLoss.com – For a health coach targeting people who struggle to lose weight and keep it off, this domain name is excellent. Though, it’s long been taken. www.PermanentFatLossWithJim.com would work.

www.NaturallyLeanAndHealthy.com is probably available and would be suitable for a health coach who is also a fitness coach.

www.JaneSmithCoaching.com – This is a superb choice because it’s likely available, tells what the site is about, and is super simple to say, spell, and remember.

More stuff to help …

  • More examples here: Find the Perfect Domain Name and Setup WordPress.
  • GoDaddy.com is the domain name registration powerhouse on the market. Use them as a tool for searching for available domain names and buying in bulk — or if you want to get your name now and aren’t going to build for a long while.
  • If building on WordPress, I suggest registering your domain name and purchasing hosting over at BlueHost (get the plan on the homepage). Use this video to help, How to Set Up Your Coaching Website on WordPress.
  • More domain name tips (and content strategy) in The Coaching Website Guide.

A few questions for you …

Thinking about your domain name? Got some ideas? Struggling at all? If so, post below.

Be sure to hit LIKE and include your URL below, and you’ll get on Kenn’s fave people list. Oh, the link will give you a small boost in SEO, and others can visit you too.


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18 Comments

    1. Maybe … isn’t there something with “hang your shingle” about having a coaching business?

      Have you seen all the coaching platforms out there? Quite a few … not that it’s a reason to not create another one, but I’d look at those as competitors to see where/how you’d fit in or do better.

      But, you probably have some intel on this.

      I like the shortness of the name … very short. Easy to recall and spell. Nice.

  1. Hi Kenn, one aspect I have been struggling with is my website name. Specifically, a few of the names I really like are not available with a “.com” extension. Being based in Canada, I know I could use the “.ca” extension instead. I guess I am wondering if you think its more advantageous to think of a name that has both a .com as well as a .ca extension available. I have read a number of articles stressing the importance of having a .com extension, so that’s why I am a little hesitant to choose a name with only the .ca ending.
    My business will be as a personal running coach and I’m hoping to have a local group that I meet for in-person coaching, in addition to coaching clients online. Thanks for your insight on this!

    1. Hey Andrew.

      I know it can be tough to make the final decision on your domain name.

      You may want to go with .ca and see if you can’t get traction with your small group first, before going global. Esp if this is all new.

      But yeah, I’d go for a .com where possible.

      What are the names you’re considering? Post them below so I can buy them and resell them to you for millions ;P. Just kidding.

      If you do choose, post what you decided.

      You can also try “running” your domain name by 10 people you’re considering for the club, feedback will help.

      Will you do that? If so, can you come back and post the findings?

      Great question. Domains can be tough to sort out. Feels so permanent.

      1. Hi Ken,
        you are right when you said choosing a domain feels so permanent. I think that’s why I have spent so long trying to find a name that I really like. I am leaning towards going for a .com as you suggested. Its not easy to find a good .com domain that doesn’t cost thousands, but I have managed to come up with a shortlist that I like. I am running my list of names by some people to get their feedback, as you suggested in your post. I would be happy to come back on and post what I end up going with. Thanks again Kenn for your sound, professional advice.

  2. I can’t speak for others but it seems often when I am in a self-debate you come up with an article that helps move the needle (albeit in my case a relatively slow needle). Great article. I have chosen my domain name and will provide by pm for your feedback (I haven’t bought it yet). Thanks for all the helpful information and encouragement and congrats on Version 3 of The Coaching Website guide.

  3. Hi Kenn, I’m very happy with the domain name:
    SheLovesLifeOver5.com

    But I have done no real work on SEO and not sure where to start. (I use Yoast on WordPress.)

    My main focus is trying to build blog traffic but I also attract a few coaching clients. Any suggestions?

    Cheers, Leigh

  4. Thank you for this! I’ve been reading your blog posts for a while now and they have been super helpful. I’m just starting to branch out into coaching and developed my website, http://therelationshipexpert.co

    I’m a little worried my reach is too wide and I should narrow down my target audience more, but still pondering that….

    Thanks for all of your helpful content!!! -Katherine

    1. Cool domain name Katherine. Like it!
      You can certainly start to narrow by simply “hanging out” in a narrower space, and then see if you get traction.
      Tweak your message and see how goes.

  5. Hello Kenn,
    Sending appreciation to you for all the great tips and advice you post. OMG! I spent years trying to land on that perfect domain, only to find that names I like were already taken or cost a lot. Thus I ended up using my last name. WascovichCoaching. I would like to to have a softer feel via different fonts or imagery, but I’d probably require technical help. Tina

    1. Very welcome. I know it. I struggled with coachingsitesthatwork.com for a long time and then just gave up and had some coaches (my market) give me the name. It’s kinda tricky to “build your dream business” which may seeming be “all about you” and in ways it is important to serve you, but when it comes to the buying decision, the client’s gotta love your site. Then one’s gotta be authentic too – which is all about you but in a way, appealing to the client. Tricky.

  6. When following the suggestion to say what you do, is it a necessary consideration for the domain to align with/correspond with the name of your company.practice?

    1. Nope … I would make my website name serve the client. If it happens to match your business name, then cool.

      In fact, you may have several website names and addresses under the umbrella of your company name.

    1. Wed thy name 😉

      Fun theme “spark”

      I like the simplicity.

      I took a quick look at your website, and you might want to make your free giveaway more prominent and retitle it from “Free Values Assessment” to something that ties to being happy, fulfilled doing meaningful work.

      Like “Find Your Core Values to Find Work You’ll Love” … benefits are what clients are after.

  7. GREAT article. very clear, informative and very useful. Thank you for this awesome free resource.