Get Traffic from Search Engines – 7 Keyword Sources

Getting traffic from search engines is fantabulous for coaches because those people are actively seeking help. They are motivated and qualified potential clients.

get traffic from search engines

These people did not stumble on an ad, run across an article, or get spammed by a link. They are seeking and hoping to find information to help them overcome a challenge.

While there’s a lot of work to get high rankings — the basics are in The Coaching Website Guide — and my best three SEO tips are here, Best SEO Tips for Traffic from Google to Your Coaching Website.

The first step is to find good keywords — the words and phrases people type into a search box when they hunt for information.

You should choose keywords that potential clients would likely type in which relate to what you do as a coach. There are many tools, but I love using Google’s Keyword Planner Tool to help me brainstorm, research, and discover relevant highly-searched-on phrases.

In this article, you’ll get my trade secret sources of keywords to get traffic from search engines.

Keyword Source #1 – Service Phrases

Over the last 18 years, as the coaching profession grew, the number of searches on terms such as life coaching and business coaching shot up.

It’s savvy to get these words into your pages, at the very least.

Here are more service phrases examples:

  • business planning
  • career counseling
  • fitness boot camp
  • dating advice
  • online training

You don’t always have to use the word “coaching” in your content, as you an see from the list above.

Keyword Source #2 – Your Coaching Title

The number of searches for phrases such as life coach, health coach, and relationship coach has also grown.

Use them throughout your website content too.

Also, consider related terms that people are likely to use executive coach, business mentor, nutritionist, and career advisor.

Keyword Source #3 – Pain Points

My favorite keywords are about the challenges, frustrations, and problems that clients face.

They are great because people who use those words are actively seeking help. They are eager information beavers.

Some examples:

  • how do I quit smoking
  • how do I lose weight fast
  • should I divorce
  • common causes of fatigue

Get these words in your website copy, and even dedicate entire pages (articles, blogs, services) to them.

Speaking of pain points, let me digress into a quick little added learning …

Kenn’s Fave Way to Get Traffic from Search Engines using Pain-Point Keywords and Blogs

Please allow me to interrupt your rapid keyword learning and share one simple approach to implementing good keywords, which will help you quickly get traffic from search engines without requiring a lot of skill.

The strategy is to write blogs around specific pain points your clients face. It’s magnificent because …

  • Search engines love sending traffic to blogs
  • Blogs build your credibility as an expert
  • Basing your articles on pains is instantly attractive (to those with the pain)
  • It’s not too hard to do save some writing

For example, Mitzi, a student of my website building course for coaches, focused on content-marekting via blogging.

In the image below, she basically injected the keyword phrase healthy relationship into her title and other strategic places in the article.

It’s clearly a subject that lots of women would be interested in — females and relationships were in her target.

get traffic from search engines - mitzi

Also, here’s one of Rachel’s Hill’s blog posts nailing the keywords on how to write a cv, which is highly searched on. She’s also tied in “getting a job,” which makes this article irresistible.

get traffic from search engines - rachel

If their titles look pretty solid, both Mitzi and Rachel are using Santa’s MV Technique that I teach. It works like a charm for getting people to click.

Now back to your keyword learning journey …

Keyword Source #4 – Desired Outcomes

Phrases like, become profitable, or find love after divorce, or retire happy, are also great to use.

Desires-based keywords are a second favorite to pain-point keywords because I’ve found pains to be more motivating – they get people to take action.

To really engage and excite readers, I often mix both pain and their opposite desire keyword phrases on the same page, like lose weight and get a six-pack.

Keyword Source #5 – Your Name

People will often search for your name, especially if they can’t recall your website address. Your About Me page is the perfect page to optimize for this.

Specifically, do these:

  • get your name into the top heading
  • put your name in the caption under your photo
  • add it to the bottom somewhere like a sign-off or signature
  • write it into the alt tag of your image
  • make sure it’s in the title tag as well

Keyword Source #6. Jargon, Skills, Industry Terms, Techniques, and Buzz Words

These would include NLP, emotional intelligence, act, imago therapy, tapping, the law of attraction, Whole 30 coach, and dream coaching.

People often search using those phrases to find a specifically skilled practitioner.

Such words work well on pages like Services, Coaching, How I Work, which explain how your coaching services work.


A word of caution as you get excited about your newfound words …

If you read this article, you may get excited and start adding your new words to your website. Just be careful not to overly “stuff keywords” into your content because:

  • it will make content clumsier to read for your visitors and cause people to leave faster
  • get you penalized by search engines and actually lower your rankings because abusers can be easily spotted

Keyword Source #7 – Your Location

The name of your immediate city, region or area would be great to include on your website.

People often search for a coach in their vicinity, even if you will do phone coaching because knowing that you’re close by brings trust.

I’ve seen many coaches build their entire business by getting clients from search engines using keywords based on their locality.

For example, a friend and life coach Caron Proctor from Nelson, New Zealand, is easy to find by searching on life coach Nelson. She gets lots of people to her website that way.


To get traffic from search engines is only the first step. When people arrive, your website needs to motivate them to contact you. Learn how in The Coaching Website Guide.


In summary, remember that the key to getting traffic from search engines is …

Remember, if you want to get traffic from search engines like Google, you need to think about the specific words people will actually use in their searches.

It’s all about great keyword phrases. For coaches, the seven sources I recommend are:

  1. service phrases
  2. your coaching title
  3. pain points
  4. desired outcomes
  5. your name
  6. jargon & buzz words
  7. your location

After I wrote this article, I discovered another 8th keyword source for traffic to your coaching website.

If you’re struggling to get traffic with your website, then jumping on a call with me could be exactly what you need to get wrap head around your keywords and devise a winning plan.

If this article is handy, then throw me a Scoobie Snack like this …

A little email notification comes to me when someone posts comments — and I LOVE getting them! They are like giving a dog a treat when it sits on command.

Yes, I’m an eager pup. When I hear from readers, my ears perk up, tail wags wildly, and I write more great articles.

So please post some keyword ideas that are coming up for you. Or just hit me with a big old, “Thanks, Kenn!”


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19 Responses to Get Traffic from Search Engines – 7 Keyword Sources

  1. Ally November 19, 2020 at 10:41 am #

    You rock!

  2. Liz October 20, 2020 at 10:27 am #

    Thanks! This is definitely helpful information. I’m working on on my website and this will help me get off to a good start. I will adjust my writing and add clarity accordingly.

  3. Sara Chelbat January 31, 2020 at 7:42 am #

    Thank you so much for this great article 🙂

  4. Marcy Kraft January 14, 2020 at 4:35 pm #

    This was super helpful – thank you!

  5. BS October 5, 2019 at 5:36 am #

    Great article, informative and helpful for a new coach.

  6. Flaminia Balestreri June 12, 2019 at 6:54 am #

    Ad always, your article is simple and effective. Thanks Ken!

  7. Courtney Fullmer April 16, 2019 at 12:15 pm #

    Thanks for the readable content and easy action steps. Very helpful to a passionate entrepreneur who’s also a marketing newbie!

  8. William March 9, 2018 at 6:30 am #

    Thanks Kenn. I have included some of these keywords in my site. You have however mentioned a few other ways to get hits from Google.

  9. Rashmi March 6, 2018 at 1:59 pm #

    I feel so motivated to do take these healthy steps. I”m looking forward to sharing your article your gift for making what seems so hard, possible is a joy. Thanks Mitzi!

  10. Mitzi Bockmann March 3, 2018 at 12:17 pm #

    I agree with Mary above!!!

    And thanks for the reference and the resources. It’s scary how Google runs the world but we sure do appreciate their efforts…

  11. Mary Franz February 27, 2018 at 10:57 am #

    A scoobie snack? It’s true then–men are dogs!

    Super resources offered and confidence to use all 7 of them–with a smile.

    🙂 Thanks Kenn.

  12. Margaret Lunn February 25, 2018 at 7:32 pm #

    Thanks for another great article, Kenn. Even though I’m more into creative resources than coaching, I learned at least 3 valuable take-aways from this post.

  13. kelvine19 February 16, 2018 at 6:49 am #

    nice job. i love the keywords tips. i got this site http://www.treatmeds.org. how can i improve the traffic?

  14. Francis Sabutey September 8, 2016 at 4:03 am #

    Thanks for your great tips.

    It’s not enough to coach. Every coach must approach coaching as a business and then develop strategic methods of driving traffic, generating leads and converting the leads into clients.

  15. Andy Black December 3, 2014 at 4:57 am #

    A lot of those search terms are used by people searching for information.

    I like 7) the best. Anyone looking for service +location is looking for someone to help them.

    Someone searching for “window repairs” could be learning how to do it themselves. Someone searching for “window repairs dublin” wants to find someone to do it for them.
    That’s a “buyer” search term, rather than an information seeker search term.

    My advice would be to load them all up into an AdWords campaign and bid low in exact match. Count the impressions and find out where the volumes are, then pick good “buyer” search terms and focus on a handful. (Caveat… I specialise in AdWords, so I made that sound easy.)

    • Kenn Schroder December 3, 2014 at 4:03 pm #

      Hey Andy. THanks for sharing that. Yeah. Location can be very powerful. The leads generated are higher on the qualification scale.

      • Amy May 31, 2020 at 5:48 am #

        Thanks Kenny. I really learnt a lot as a beginner. Keep it up

  16. Coachcarolleek December 2, 2014 at 7:36 pm #

    Thanks for all the great tips. I really needed to hear this. It has inspired me into action mode.

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