Getting traffic from search engines is fantabulous for coaches because those people are actively seeking help. They are motivated and qualified potential clients.
These people did not stumble on an ad, run across an article, or get spammed by a link. They are seeking and hoping to find information to help them overcome a challenge.
While there’s a lot of work to get high rankings — the basics are in The Coaching Website Guide — and my best three SEO tips are here, Best SEO Tips for Traffic from Google to Your Coaching Website.
The first step is to find good keywords — the words and phrases people type into a search box when they hunt for information.
You should choose keywords that potential clients would likely type in which relate to what you do as a coach. There are many tools, but I love using Google’s Keyword Planner Tool to help me brainstorm, research, and discover relevant highly-searched-on phrases.
In this article, you’ll get my trade secret sources of keywords to get traffic from search engines.
Keyword Source #1 – Service Phrases
Over the last 18 years, as the coaching profession grew, the number of searches on terms such as life coaching and business coaching shot up.
It’s savvy to get these words into your pages, at the very least.
Here are more service phrases examples:
- business planning
- career counseling
- fitness boot camp
- dating advice
- online training
You don’t always have to use the word “coaching” in your content, as you an see from the list above.
Keyword Source #2 – Your Coaching Title
The number of searches for phrases such as life coach, health coach, and relationship coach has also grown.
Use them throughout your website content too.
Also, consider related terms that people are likely to use executive coach, business mentor, nutritionist, and career advisor.
Keyword Source #3 – Pain Points
My favorite keywords are about the challenges, frustrations, and problems that clients face.
They are great because people who use those words are actively seeking help. They are eager information beavers.
- how do I quit smoking
- how do I lose weight fast
- should I divorce
- common causes of fatigue
Get these words in your website copy, and even dedicate entire pages (articles, blogs, services) to them.
Speaking of pain points, let me digress into a quick little added learning …
Kenn’s Fave Way to Get Traffic from Search Engines using Pain-Point Keywords and Blogs
Please allow me to interrupt your rapid keyword learning and share one simple approach to implementing good keywords, which will help you quickly get traffic from search engines without requiring a lot of skill.
The strategy is to write blogs around specific pain points your clients face. It’s magnificent because …
- Search engines love sending traffic to blogs
- Blogs build your credibility as an expert
- Basing your articles on pains is instantly attractive (to those with the pain)
- It’s not too hard to do save some writing
For example, Mitzi, a student of my website building course for coaches, focused on content-marekting via blogging.
In the image below, she basically injected the keyword phrase healthy relationship into her title and other strategic places in the article.
It’s clearly a subject that lots of women would be interested in — females and relationships were in her target.
Also, here’s one of Rachel’s Hill’s blog posts nailing the keywords on how to write a cv, which is highly searched on. She’s also tied in “getting a job,” which makes this article irresistible.
If their titles look pretty solid, both Mitzi and Rachel are using Santa’s MV Technique that I teach. It works like a charm for getting people to click.
Now back to your keyword learning journey …
Keyword Source #4 – Desired Outcomes
Phrases like, become profitable, or find love after divorce, or retire happy, are also great to use.
Desires-based keywords are a second favorite to pain-point keywords because I’ve found pains to be more motivating – they get people to take action.
To really engage and excite readers, I often mix both pain and their opposite desire keyword phrases on the same page, like lose weight and get a six-pack.
Keyword Source #5 – Your Name
People will often search for your name, especially if they can’t recall your website address. Your About Me page is the perfect page to optimize for this.
Specifically, do these:
- get your name into the top heading
- put your name in the caption under your photo
- add it to the bottom somewhere like a sign-off or signature
- write it into the alt tag of your image
- make sure it’s in the title tag as well
Keyword Source #6. Jargon, Skills, Industry Terms, Techniques, and Buzz Words
These would include NLP, emotional intelligence, act, imago therapy, tapping, the law of attraction, Whole 30 coach, and dream coaching.
People often search using those phrases to find a specifically skilled practitioner.
Such words work well on pages like Services, Coaching, How I Work, which explain how your coaching services work.
A word of caution as you get excited about your newfound words …
If you read this article, you may get excited and start adding your new words to your website. Just be careful not to overly “stuff keywords” into your content because:
- it will make content clumsier to read for your visitors and cause people to leave faster
- get you penalized by search engines and actually lower your rankings because abusers can be easily spotted
Keyword Source #7 – Your Location
The name of your immediate city, region or area would be great to include on your website.
People often search for a coach in their vicinity, even if you will do phone coaching because knowing that you’re close by brings trust.
I’ve seen many coaches build their entire business by getting clients from search engines using keywords based on their locality.
For example, a friend and life coach Caron Proctor from Nelson, New Zealand, is easy to find by searching on life coach Nelson. She gets lots of people to her website that way.
To get traffic from search engines is only the first step. When people arrive, your website needs to motivate them to contact you. Learn how in The Coaching Website Guide.
In summary, remember that the key to getting traffic from search engines is …
Remember, if you want to get traffic from search engines like Google, you need to think about the specific words people will actually use in their searches.
It’s all about great keyword phrases. For coaches, the seven sources I recommend are:
- service phrases
- your coaching title
- pain points
- desired outcomes
- your name
- jargon & buzz words
- your location
After I wrote this article, I discovered another 8th keyword source for traffic to your coaching website.
If you’re struggling to get traffic with your website, then jumping on a call with me could be exactly what you need to get wrap head around your keywords and devise a winning plan.
If this article is handy, then throw me a Scoobie Snack like this …
A little email notification comes to me when someone posts comments — and I LOVE getting them! They are like giving a dog a treat when it sits on command.
Yes, I’m an eager pup. When I hear from readers, my ears perk up, tail wags wildly, and I write more great articles.
So please post some keyword ideas that are coming up for you. Or just hit me with a big old, “Thanks, Kenn!”