(Once you’ve read this article, you may want to jump on over to a new article, How to Find the Perfect and Available Domain Name and Quickly Setup WordPress)
It’s easy to get caught up in the naming game and spend too much time worrying about finding the perfect domain name.
You want to choose the right one, but are worried it might be too long, confusing, or there might be a better one if you just think a little bit more.
As a quick reality check, don’t expect your domain name to be so amazing that just seeing it will inspire a prospective client to grab the phone and call you for coaching. That’s the job of your marketing materials and continued interactions with your prospects.
Also, when it comes to enticing people to visit your website, an attractive domain name can certainly help. But the bulk of attracting visitors will stem from the titles of the various enticements you offer to people such as articles and webinars.
For example, if someone saw that your article titled, 5 Steps to Skyrocketing Your Motivation was available at your website, they would click with little concern about what your domain name looked like.
Nonetheless, a catchy domain name, one that garners attention and is easy to pass on to others is ideal.
Here are 10 keys for a catchy coaching domain name …
1. It’s easy to read
Online, we love it when things are easy and hate it when they are difficult. And this goes for everything even something as small seeming as a website’s domain name.
2. It’s easy to understand
Again, if we have to think hard about what we’re reading, it creates doubt, hesitation and stalls action. If you domain name is easy to read and we can quickly “get it”, that’s a big plus for you.
3. Shorter is better
Names with simpler, shorter words are easier to remember, spell, and share. Thus, www.CoachJohn.com is better than www.JohnSmithBusinessCoachingandConsulting.com.
4. It’s easy to remember
The easier it is to recall a website’s name, the more likely people will go to it and tell others about it.
Have you ever been in a situation where you or a friend said, “You gotta check out this website called … umm … I’ll email it to you when I get home.” That’s not good.
5. It’s easy to spell
Some domain names are easy to read and understand, but difficult to spell. And if people can’t type it in right, they won’t make it there.
For example CounsellorJeannetteGreene.com. Were there two Ls, two Ns and did it end with an E or not? Gah. (If you do have something like this, be sure to register the common misspellings and redirect those to the main domain name.)
6. You like it
You’re going to use this domain name for years to come. It should be something that sounds and feels good to you.
7. It expresses a benefit
Remember, your target audience wants good things in life. If your domain name can tickle that fancy, it’s ideal.
For example, www.OvercomeLifeObstacles.com or HealthTipsforComputerGeeks.com.
8. It tells what you do
People love it when they click on links and the page they end up at is what they expect. It’s godsend.
Thus a name like www.BizSuccessCoachJane.com would work well or VibrantHealthWithJen.com.
9. It’s available
Even though we’re in 2017 and so many domain names have been taken, with a little creativity, you can still come up with a great one.
For example, since www.SuccessCoach.com is taken, you could try www.YourSuccessCoach.com or SuccessCoachAdam.com.
10. Get a .com
Go for a .com domain name over a .net, .org, .co or any other.
I would try to get more creative about my domain name choice before settling for a .net.
Here are some examples of good coaching domain names …
www.LawBizMastery.com is better than www.AttorneyBusinessSpecialist.com because it’s short, direct, easy to read, remember, spell and expresses a benefit.
www.InTheBusinessOfLife.com is good because it tells what the website is about. It speaks to its target audience: business executives who want to improve their personal lives.
www.GetReadyToLead.com is great because it speaks to those who want to be better leaders AND this URL was available at the time because it’s a bit long. It’s also ULTRA easy to recall and spell.
www.EbookCoach.com – It obviously tells what the website is about.
www.LifeCoachJohn.com – It’s great because it’s easy to remember, spell and pass on to others. It also states simply and plainly what exactly John does.
www.PermanentFatLoss.com – For a health coach, this is excellent because it highlights a benefit: permanent fat loss, and highlights the problem of being overweight.
www.JaneSmithCoaching.com – Is also great because it’s likely available, tells what the site is about, and super simple to say, spell and recall.
Go get your sweet new coaching domain name now!
GoDaddy is a domain name registration powerhouse – the 100 pound gorilla on the market and a good place register it. I’ve used them for over 10 years. They are proactive about improving their services – a great sign! You can use GoDaddy to see what’s available and to get suggestions.
BlueHost is a recent new favorite for hosting, where you can also search for and register your domain name. I like registering a name and getting hosting by the same service to keep things smooth and simple. If you’re ready to build your site and you intend to use WordPress, use BlueHost.
Do your best to apply the 10 keys above.
And while you may not find the perfect one, just remember that your other marketing materials will be at work helping you attract people to your website.