Colors and Feelings on Websites for Coaches

Have you ever wondered why a number of website niches seem to have certain color themes?

Colors and Feelings on Websites for Coaches

Let’s try an experiment. First, try checking out your favorite food blog sites. Now, try visiting your favorite hobby sites. Notice the similar colors they used.

Maybe you’ll see a few orangey and greenish colors on those food websites and then you’ll notice similar recurring colors in those hobby sites. See the pattern where similar themed sites use similar colors?

The reason why certain website niches use similar color schemes is this: particular colors can evoke certain feelings.

Ever heard of color psychology? It basically means the study of color as a determinant of human behavior.

It has been proven that colors can make us excited, sad or feel a number of multitudes of emotions.

As coaches, it is important to take into consideration the colors you will be using on your website. Don’t just go ahead and give your web developer the freedom to “color” your site.

When building your website keep in mind that not only your articles and pictures have the ability to stir up the emotions of your visitors. The colors you use on your website background and layout can stir up particular emotions of your visitors too.

Below are eight different colors, their representations and the feelings they normally evoke:

1. Orange

Orange represents and evoke the following feelings: happiness, optimism, energy, appetite, fastfood, hungry, eat quickly, tropics, enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation, sensation of heat, vitality, balanced, inviting, friendly, invigorating effect, mental activity, young people, healthy food, fall, harvest, strength, endurance, food products, toys, reduces fatigue.

Orange color variations and the feelings they evoke:

  • Dark orange: deceit, distrust
  • Red-orange: desire, sexual passion, pleasure, domination, aggression, and thirst for action
  • Gold: prestige, illumination, wisdom, and wealth, high quality

2. Yellow

Yellow represents and evoke the following feelings: laughter, hope, sunshine, energy, optimistic, cheerful, overwhelming, memory stimulator. blood pressure and pulse rate sunshine, joy, happiness, intellect, and energy, warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy, food, attention getter babies cry, warning (when placed with black), honor and loyalty, cowardice. evoke pleasant, cheerful feelings, children’s products, leisure, attracting attention, lighthearted, ‘childish’ color, unstable and spontaneous.

Yellow color variations and the feelings they evoke:

  • Dull (dingy) yellow: caution, decay, sickness, and jealousy
  • Light yellow: intellect, freshness, and joy

The Coaching Site Guide

Don’t get too worked up about colors. While they are very important, you also need to make sure your website’s structure, content and calls-to-action encourage visitors to contact you. I wrote about this in The Coaching Site Guide. Have a look.


Check out the guide

3. Green

Green represents and evokes the following feelings: health, new beginnings, and wealth, easiest on the eyes, relax, create balance, growth, security, possibility, spring, new beginnings, calm, anticipation, hope, soothing, relax mind, diet, control anxiety, discipline, control yourself, impulsive, over-eating, avocado, nature. growth, harmony, freshness, fertility, safety, healing power, restful eye, improve vision, stability, endurance, lack of experience, growth and hope, drugs, medical products, ‘green’ products.

Green color variations and the feelings they evoke:

  • Dark green: ambition, greed, jealousy, money
  • Dull, darker green: money, financial world, banking, Wall Street
  • Yellow-green: sickness, cowardice, discord, jealousy
  • Aqua: emotional healing, protection
  • Olive green: peace

4. Blue

Blue represents and evokes the following feelings: calmness, spirituality, security, trust, calming, corporate, professional, cold, disengaged feeling. pleasant dreams, bedroom, lowers blood pressure, tranquility, piety, sincerity, cleanliness, water purification filters, heart rate, respiration, cooling effect, hot, humid weather, sky, sea. depth, stability, loyalty, wisdom, confidence, intelligence, faith, truth, heaven, mind, body, metabolism, calming effect, cleaning liquids, vodka, air, airlines, airports, air conditioners, water, sea voyages, mineral water, consciousness, intellect, high-tech products, masculine, males, suppresses appetite, high-impact

Blue color variations and the feelings they evoke:

  • Blue-yellow-red combination: superhero
  • Light blue: health, healing, tranquility, understanding, and softness
  • Dark blue: knowledge, power, integrity, seriousness, depth, expertise, and stability, corporate America
  • Light blues: relaxing, friendly, Facebook, Twitter

5. Purple

Purple represents and evokes the following feelings: creativity, royalty, wealth, soothe, calm a viewer, beauty products, luxurious, wealthy, power, nobility, luxury, ambition, extravagance, wisdom, dignity, independence, mystery, and magic, pre-adolescent, children, artificial.

Purple color variations and the feelings they evoke:

  • Light purple: romantic and nostalgic feelings, feminine, romance, mystery
  • Dark purple evokes gloom and sad feelings. It can cause frustration
  • Bright purple: children’s products

6. White

White represents and evokes the following feelings: background, light, goodness, innocence, purity, virginity, perfection, safety, purity, cleanliness, positive, successful faith, purity, coolness, cleanliness, snow, simplicity, high-tech products, charitable organizations, angels imagined, hospitals, doctors, sterility, medical low weight, low-fat food, and dairy products.

7. Black

Black represents and evokes the following feelings: power, elegance, formality, death, evil, mystery. mysterious, fear, unknown, black holes, negative, blacklist, black humor, black death, strength, authority; very formal, elegant, prestigious, black tie, black Mercedes, grief, perspective, depth, diminishes readability, black suit, thinner art, photography, stand out, contrasts, aggressive.

8. Red

Red represents and evokes the following feelings: fire, blood, energy, war, danger, strength, power, determination, passion, desire, and love, emotionally intense, metabolism, increases respiration rate, raises blood pressure, high visibility, stop signs, stoplights, fire equipment, courage, flags, accent, erotic feelings, red lips, red nails, red-light districts, ‘Lady in Red’, danger, high voltage signs, traffic lights, energy drinks, games, cars, sports, physical activity, warmest, dynamic, opposing emotions, passion, love, anger, danger, draw attention, overwhelming, stimulate body.

Red color variations and the feelings they evoke:

  • Light red: joy, sexuality, passion, sensitivity, and love
  • Pink: romance, love, friendship, feminine qualities and passiveness
  • Dark red: vigor, willpower, rage, anger, leadership, courage, longing, malice, and wrath
  • Brown: masculine qualities
  • Reddish-brown: harvest, fall

The colors, their representations and emotions stated above serve as a guide in “stirring” up emotions for your website visitors. Keep in mind though that there are no perfect color combinations that will stir those feelings you are aiming for so don’t be afraid to mix it up.

Have you ever experimented with color themes for your website? What were the results? What colors are you most drawn to and what feelings do they stir up?

I’d love to hear your comments.

(Update: I recently wrote another article on colors: How to find a good color scheme)

3 Responses to Colors and Feelings on Websites for Coaches

  1. Frank Caliendo April 10, 2013 at 9:39 am #

    I am running an ad on New York Craigslist for artists to exhibit their art at my gallery under community/artists and since I filled the background with a solid fully saturated color my response results have been incredible. Prior to doing this my response rate was maybe 1 for the entire running of ad.

  2. Angel True April 10, 2013 at 4:14 pm #

    Kenn, I recently (just last month) relaunched my website. It went from a bright green to a dark blue. One of the very first comments I received from a colleague was “Much more professional!”

    I can see from your list that I’ve hit the exact target I was aiming for! I’ll probably print this list out as it’s good for product covers too. 🙂

  3. Lynne August 28, 2015 at 5:18 am #

    It is a fact that colors stand for certain ideas and elicit definite emotions. One should use this to its fullest advantage.