10 Keys to a Catchy Coaching Website Domain Name

Below are my ten best coaching website domain name tips — with many examples too!

These days, it can be tough to find the perfect one because so many are taken, and it can be difficult to decide.

I think the suggestions below will help. So, thinking cap on!

Coaching website names are disappearing every day.

But luckily for you, even though many of the .com ones are fewer and fewer, new creative ones like .life and .coach and .works could do the trick.

While I’d try aim for a .com, I’d also consider the newer domain name extensions for your coaching website because:

• they can be great for branding
• they have a current, cutting-edge feel

So, if you can’t find the one you want, don’t fret and try others.

NOTE: Before diving into coaching website domain names …

Registering your domain name and buying hosting from the same provider is good, if possible.

Doing so reduces tech headaches with nameserver settings and email setup that occur when the name registrar and hosting provider are different companies.

I like BlueHost.com for setting up new sites. I’ve changed host companies once in 20 years, and BlueHost is pretty good. They focus on WordPress, are cost-effective, and things run well.

For me, hosting services should work, not cost much, and not be something I need to waste time on.

This YouTube video shows you how to get a WordPress website going with BlueHost, How to Set Up Your Coaching Website on WordPress. This is the self-hosted kind of setup that I recommend.

OK, let’s dive in to find you a super-duper coaching website domain name …

Key #1. Get a Coaching Domain Name That YOUR CLIENTS Like

You’ll hear me say it like a broken record, “your website is all about the client.“

And so, the first key to a great coaching domain name is that it appeals to your best kinds of clients.

Spend a little time thinking about that lucky guy or gal (called a persona among usability geeks) and what they are after. What are their goals, desires, and wishes?

Can you work out a domain name idea that speaks to those interests?

If needed, gather a few domain name ideas and run them by a few great past clients or would-be-great potential clients.

Key #2. Make Sure Your Domain Name is Easy to Read

Online, we love it when things are easy and hate it when they are difficult.

If we struggle to read your domain name, it’s a minus. And, the more minuses people have with your website, the faster they leave.

So make sure it’s effortless to read.

Key #3. Simpler is better

Simpler words are easier to remember, spell, and share. And that’s great for marketing.

A domain name like www.CoachJohn.com is infinitely better than www.JohnStephensonsBusinessCoachingandConsultingFirmLLC.com.

Since shorter domain names get snatched up quickly, try adding a word if your idea isn’t available.

For example, if CoachJohn.com is taken, try SuccessCoachJohn.com or BusinessCoachJohn.com.

Key #4. Find a website domain name that’s easy to remember

How many times have you tried to recall a website’s name later on and forget it? What was that website again?

Also, if it’s easy to recall, it’s more likely to be shared with others.

Which of these two will be easier to recall:

1. DreamInspireTransform.com
2. TransformYourLife.com

Which of these website names is easier to remember?

1. CoachingWithKathrynn.com
2. CoachingWithKate.com

Make it easy to remember.

Key #5. Find a Name That’s Easy to Spell

Some domain names are easy to read and understand but challenging to spell.

For example, CounsellorJeannetteGreene.com sounds simple when spoken, but good luck spelling that correctly.

If you have a difficult-to-spell name but really, really, really want it, then purchase the misspellings as well. Then redirect them to the correct name so that people can use any of the names to get to your website.

For example, my name is Kenn Schroder, often misspelled as Ken Schroeder. So I would need to buy these four domain names:

• KennSchroder.com (correct)
• KenSchroder.com (first name misspelling)
• KennSchroeder.com (last name misspelling)
• KenSchroeder.com (first and last name misspelling)

Key #6. Choose a Coaching Domain Name That Expresses a Benefit

Remember, your clients want good things for their lives, work, and relationships. If your domain name can tickle their fancies, they’ll happily visit you.

Can you see how www.OvercomeLifeObstacles.com and HealthTipsforComputerGeeks.com imply benefits?

Try listing out a bunch of benefits that your coaching can bring to clients, and find one good word to mix into your domain name.

People love benefits ;D

Key #7. Find a Domain Name That Says What You Do

If your domain name doesn’t have a benefit, another smart approach is to use a word that says what you do, like coach or coaching — or more loosely guide, advisor, supporter.

A few examples:

• www.ADHDSupport.com.au – Jan helps people with ADHD
• www.BusinessCoachJane.com obviously offers business coaching
• www.SelfcareWithSue.com which tells what Jen helps with

A great tool for finding the right words is OneLook.com, which is a dictionary search tool.

Key #8. Be sure your domain name is available

When great ideas pop into your mind, quickly check availability using GoDaddy.com.

You can buy the name right away to reserve it, but if you’re ready to build now on WordPress, then I suggest getting both the name and hosting over at BlueHost.com.

If it is taken, it’s time for word-smithing using the keys on this page.

For example, since www.SuccessCoach.com is taken, try www.YourSuccessCoach.com or www.SuccessCoachAdam.com, or even www.SucceedWithAdam.com.

Key #9. Go for a .com domain name

Go for a domain name that ends in “.com” because that’s what people expect and automatically type in.

Avoid .net, .org, or other extensions that look weird. And again, strange, odd, and confusing cause hesitation and distrust in visitors.

If finding a good .com is proving impossible, I’m ok with other extensions (that’s what the ending is called) like .coach, .works, and .life because they are related and can keep your domain name from getting too long.

For example, Leader.Works is Kevin Kissinger’s leadership coaching website domain name.

Also, using your country’s extension is a good move, like JanBavea.com.au. This is ideal for targeting local clients.

Key #10. Add keywords if you can, but don’t sweat it

It might be difficult enough to find a name that’s simple, appealing, and available.

Adding keywords in your website’s domain name, while helpful for being found, might make it very long and clumsy — and thus, difficult to remember.

Keywords in your domain aren’t necessary to get a high ranking. Back then, one could stuff keywords into the domain name and around their content and do well. But those are days long gone.

Top search position comes from worthy, hard-earned efforts like great content, quality inbound links, user-friendly design, and more.

Try for keywords, but don’t lose sleep over it.

Two examples of website domain names with Keywords

My website’s domain name (I lost a lot of sleep about it) is CoachingSitesThatWork.com.

• the keywords coach and site are in my name
• it expresses a benefit — a website “that works”
• it’s simple and easy enough to understand and spell
• sadly, it’s not the easiest to remember, as people think “coaching websites”

In working with a client of mine, we came up with TheSuccessfulBuilder.com and chose not to go with BusinessCoachingForBuilders.com because it was longer and clumsier even though it does have more keywords in it.

So, if you can smoothly work in some keywords, go for it.

More Examples of Good Coaching Website Domain Names

Both www.LawBizMastery.com and www.AttorneyBusinessSpecialist.com are excellent because they express a benefit and tell what you do. I prefer the shorter one because it’s easier to remember and spell.

www.InTheBusinessOfLife.com is good because it says what the website is about. It speaks to its target audience: business executives who want to improve their personal lives.

www.GetReadyToLead.com is excellent because it speaks to those who wish to become better leaders. It’s also easy to recall and spell. Nice!

www.EbookCoach.com – It obviously says what the website is about. However, this domain has been taken for a long time. EbookCoachBrian.com could work as well as WritingCoachJohn.com.

www.PeaceLoveAndJoyWithGrace.com – This would be a bit long, but it is quite clear. I’d be OK with it, especially if Grace were working with women who had a lot of pain, suffering, and negativity in their lives.

www.LifeCoachJohn.com – This is great because it’s easy to remember, spell, and pass on to others. It also indicates what John does.

www.PermanentFatLoss.com – For a health coach targeting people who struggle to lose weight and keep it off, this domain name is excellent. Though, it’s long been taken. www.PermanentFatLossWithJim.com would work.

www.NaturallyLeanAndHealthy.com is probably available and would be suitable for a health coach who is also a fitness coach.

www.JaneSmithCoaching.com – This is a superb choice because it’s likely available, tells what the site is about, and is super simple to say, spell, and remember.

More stuff to help …

• More examples here: Find the Perfect Domain Name and Setup WordPress.
  
• GoDaddy.com is the domain name registration powerhouse on the market. Use them as a tool for searching for available domain names and buying in bulk — or if you want to get your name now and aren’t going to build for a long while.

• If building on WordPress, I suggest registering your domain name and purchasing hosting over at BlueHost (get the plan on the homepage). Use this video to help, How to Set Up Your Coaching Website on WordPress.
  
• More domain name tips (and content strategy) in my book, The Coaching Website Guide.

What’s your domain name? Post it below!

Thinking about your domain name? Got some ideas? Struggling at all? If so, post below.

Be sure to hit LIKE and include your URL below, and you’ll get on Kenn’s fave people list. Oh, the link will give you a small boost in SEO, and others can visit you too.

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