Content for Coaching Websites – Strategy, Templates, and Ideas

I’ve found that content for coaching websites needs to be unique and authentic, reflecting you as a coach, and showcasing the best that you bring to a client.

Your words, images, and media need to engage visitors, show the value of coaching, and get them excited about working with you — that you’ll help change and realize a better future.

That’s tricky, especially for new coaches.

The hard part about writing content on coach websites

Lots of coaches get stuck for words (writer’s block), have too much to say (idea overload), or can’t figure out how to organize it in a way that makes sense.

In the ideal world, you’re able to get great content ideas on paper and pull them together in a way that communicates your message and captivates visitors.

But, again, it’s not easy — which I think happens because coaches quite easily fall into talking about the coaching processes and tools — the technical skills learned in school. That, or they end up listing credentials, which also doesn’t translate quickly to what a client is drawn to.

You’ve got to explain coaching in a way that clients can understand. And that’s less about how coaching works and more about the results it can bring.

In my book, I call this the “language that clients speak.” Here’s the idea in a visual diagram.

And, interestingly, if you want to attract clients with your website, there’s the material you’ll want to include that has nothing to do with the coaching process.

Posts on Organizing, Strategy, and Content Ideas

So, here are some of the best blog posts to help:

• 29 Things Clients Love to Read About
• 6 Big Questions Clients Have
• About Me Page That Visitors Love
• 8 Web Writing Tips for Coaches
• Savvy Content Marketing Strategy for Coaches
• Content Marketing for Coaches – 3 Tips for Attracting Clients Online
• A Simple Blog Post Writing Format for Coaches
• A Quick Tip to Writing Exciting Copy

You can also see all blog posts in the creating compelling content category.

What’s the hardest part about content for you? Post below.

I’d love to know how your content creation is going. Tell me about it in the comments below. And, if you’re struggling to pull together your website content, get in touch with me, and I’ll see if I can help.